Lingerie Label La Perla Responds to Super-Thin Mannequin Outrage
May 15, 2014 by admin
Filed under Latest Lingerie News
It’s no secret that super-skinny models are considered the norm in the fashion industry, but one retailer took things too far, and its customers didn’t hesitate to express their discontent.
On Sunday, Michael Rudoy took to Twitter to share an image of a thin mannequin with visible ribs that he came across at lingerie brand La Perla‘s store in New York City’s Soho neighborhood. Clearly upset by how skinny the mannequin was, Rudoy captioned the picture:
“How does #LaPerla think ribs on a mannequin is ok?! @SethMatlins,” he wrote. (Seth Matlins is an advocate for truth in advertising).
Other Twitter users were also upset by the mannequin’s appearance and responded to Rudoy’s tweet.
“@mrudoy @SethMatlins This is just irresponsible and harmful. Too many young girls already have low self esteem and body image issues,” one user wrote.
“@sethmatlins @edcoalition @laperlalingerie @mrudoy Agreed! Please discontinue use of ALL anorexic mannequins in ALL your stores. #IEDAction,” another person tweeted.
Shortly after Rudoy shared the image, La Perla responded apologetically on Twitter and attempted to rectify the sticky situation.
“We have an update on this issue: The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our U.S. stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention,” the intimate apparel brand wrote.
What do you think of La Perla’s decision to use such a thin model in its store, and how do you feel about the way in which the company reacted to its customers’ negative responses to it? Share your thoughts with us in the comment section below.
CONNECT WITH FT: Like us on Facebook, follow us on Twitter and sign up for our newsletter for the latest news and features from fashion.
© 2014 FashionTimes.com All rights reserved. Do not reproduce without permission.
