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Lingerie is just a click away

August 12, 2012 by  
Filed under Latest Lingerie News

LINGERIE and underwear specialists Bendon Group have announced the launch of a new multibrand online store.

The group has more than 50 stores in Australia and New Zealand, but men and women who do not have time to visit their Alexandria store, can now browse and buy online from a wide range of products.

The online store has more than 1,500 products from 12 top brands, including Lovable, Elle Macpherson Intimates, Davenport, Pleasure State, Stella McCartney, Bendon, and Bendon Man.

Bendon Lingerie allows women to find their bra size from the comfort of their own home with the “Get Fitted” tool, using step-by-step fitting instructions.

The “Bra Profile” feature gives customers detailed explanations for each fit style of all bras on offer, enabling them to find out what works best for their body shape. Bendon Lingerie features a filtering system, which allows even the most discerning customers to find exactly what they are looking for.

The feature gives users the opportunity to select from categories to narrow down their search, resulting in tailored product needs, such as size, style, brand and colour.

Bendon Lingerie’s online store also stocks its new line, Evollove, in D-G cup sizes to help meet the needs of a growing market of younger women with larger bra cup sizes.

The collection has 10 fun and flattering styles using lace and sheer fabrics.

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