Lingerie company helping out victims of domestic violence
July 30, 2014 by admin
Filed under Latest Lingerie News
Kansas City native Hayley Besheer is launching a new business banking on underwear.
It’s called Madi Apparel, which is short for Make A Difference Intimate. The motto is wear one, share one.
“Every time that they wear it or pick it out, they think another woman is benefiting from this pair of underwear I was going to buy anyway,” Besheer said.
For each pair of underwear purchased, Besheer gives one to victims of domestic violence.
“We’ve had times when these drawers have all been empty, and that’s when we have to run out and buy some packages of underwear because we certainly will not want someone to go without,” said Janee Hanzlick of SAFEHOME.
“Underwear is one of those items people don’t think about,” Hanzlick said.
It is one of the least donated items at shelters nationwide.
“It’s your most-personal garment of clothing, so it can make a woman feel safe and clean and confident all at the same time,” Besheer said.
“It gives them a sense of safety. It gives them a sense of hope for the future. It gives them a feeling that they are worthwhile,” Hanzlick said.
Besheer plans to start online sales in mid-August.
“Women can use underwear as a form of rebuilding their lives and rebuilding their confidence,” Besheer said.
