Lingerie brand Triumph launches revolutionary new body make-up line

July 19, 2012 by admin
Filed under Latest Lingerie News

By
Bianca London

PUBLISHED:

03:07 EST, 19 July 2012

|

UPDATED:

08:20 EST, 19 July 2012

The lingerie giant has built an outstanding reputation for comfortable and
perfectly fitting women’s underwear.

From beautiful sets and stylish separates, to seductive silhouettes and
practical everyday wear, Triumph creates appealing essentials for women
all over the world.

Launched in 1886, the German brand has come a long way, from vintage-inspired corsets to bras
and knickers that celebrate the nipped-in waists and high-waisted
styling of the past.

The new body make-up range is designed to fit like a second skin and comes in a variety of neutral colours

Fast
forward 125 years, and much has changed.

This month, Triumph
International launches a brand new body make-up line.

The capsule collection features a range of nude, cream and violet slips, body dresses, bras and pants and is designed to truly feels like a second skin.

The new collection is a far cry from the vintage-style corsets on a yesteryear

A matching bra, knickers and suspender belt set called Bijou from 1987 by Triumph Brassiere

A matching bra, knickers and suspender belt set called Bijou from 1987 by Triumph
Brassiere

The German brand has come a long way from the nineteenth century and can add celebrities such as Louise Redknapp to it's models

The German brand has come a long way from the nineteenth century and can add celebrities such as Louise Redknapp to it’s models

This Triumph series made
of smooth, cosy and weightless fabrics. Bras feature an innovative
spacer fabric, while the panties use bonded technology for a seamless
finish to ensure optimal wearing comfort.

The brand’s latest collection is a far cry from the 1886 effort – a rigid wire cage that held the breasts in
place, prosaically named the Bust Improver. The only concession to
vanity was the addition of two bows tied onto each cup.

This 1980 style is much more demure than today's barely-there underwear

This 1980 style is much more demure than today’s barely-there underwear

A history of the family-run business

More than century ago in 1886,
merchant Michael Braun and corset-maker Johann Gottfried Spiesshofer
went down in history after becoming the first firm in the world to make a
bra commercially available to women.

Never
could they have known back then that the tiny corset factory they had
set up in southern Germany would one day become the world’s leading
lingerie firm.

125 years
on, the business that started out with just six sewing machines and six
employees has gone global, with 37,500 employees working in over 120
countries – and it is still in the hands of the families of its
founders.

The first foreign subsidiary was established in Zurzach, Switzerland
which has become the company’s headquarters. The multinational
manufacturing and marketing organisation is one of the leading underwear producers in the
world and in 2010 had an annual turnover of 2.2 billion Swiss francs.