Levi’s Drive for Water.org via Facebook
August 8, 2011 by admin
Filed under Latest Lingerie News
Once 100,000 viewers have clicked on a Levi’s ad to pledge support for Water.org, Levi’s will make a donation to the organization.
Levi’s is adding a hue to its marketing efforts: Facebook blue. The purveyor of all things denim has teamed up with the social media giant on the next phase of its “Go Forth” campaign.
On Tuesday, Levi’s will announce the campaign exclusively on Facebook and will encourage the company’s 6.2 million Facebook fans (and, it hopes, their Facebook friends) to support Water.org, a nonprofit organization that supplies clean water to people in the developing world.
“It’s a campaign born from the insight that young people today want to make a positive change in the world,” said Rebecca Van Dyck, the chief marketing officer at Levi’s. A one-minute Levi’s commercial directed by Ralf Schmerberg will make its debut on Facebook. Viewers can share and comment on the ad.
Levi’s used a type of Facebook ad, called a sponsored story, that appears in a user’s news feed and in the upper right corner of the user’s Facebook page. If a user engages with the ad, the user’s friends can see the activity.
In the case of Water.org, users will be asked to click on the ad to pledge support for the organization. Once 100,000 people have clicked on the ad, Levi’s will make a donation to the organization, Ms. Van Dyck said. Different parts of the campaign will be shown on television, in movie houses, in print and in Levi’s stores worldwide.
