Lane Bryant

“I’m no angel”

Last year, Victoria’s Secret was slammed for an ad campaign that touted one very specific body type as the “Perfect Body.”

The lingerie company quietly changed its ad after more than 30,000 people signed a petition asking the underwear brand to apologize for its “body shaming” message. And so, five months later, Lane Bryant — a retailer that sells clothing starting at size 14 — has released a similar shoot with its #ImNoAngel campaign, in what seems like a dig at the Victoria’s Secret angels campaign.

What have we been up to? Oh, not much, just redefining sexy. #ImNoAngel

A video posted by Lane Bryant (@lanebryant) on Apr 6, 2015 at 6:05am PDT

“I redefine sexy by stating that Beauty Is Beyond Size!!” model Ashley Graham Instagramed under the #ImNoAngel hashtag.

I redefine sexy by stating that Beauty Is Beyond Size!! Share your definition of sexy and hashtag #ImNoAngel with @lanebryant

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