It’s Facebook Over LinkedIn in Polaris Marketing Research Survey
August 3, 2011 by admin
Filed under Latest Lingerie News
Polaris Marketing Research Inc. announced today the results of its recent study of American consumer behavior on Facebook and LinkedIn. In the last 60 days, fully 59 percent of online Americans posted something to their own Facebook page, as compared to 10 percent who posted onto their own LinkedIn page.
Atlanta, GA (PRWEB) August 03, 2011
Polaris Marketing Research Inc. announced today the results of its recent study of American consumer behavior on Facebook and LinkedIn. In the last 60 days, fully 59 percent of online Americans posted something to their own Facebook page, as compared to 10 percent who posted onto their own LinkedIn page. Similarly, 61 percent of online Americans posted to someone else’s Facebook page, while only 8 percent of respondents posted something to someone else’s LinkedIn page in the last 60 days.
Facebook and LinkedIn activity also varied by demographics:
- Female respondents were significantly more likely to post onto Facebook while male respondents were significantly more likely to use LinkedIn.
- Respondents under the age of 50 were significantly more likely to post to Facebook or LinkedIn.
- Respondents with higher incomes ($75,000 or higher) are significantly more likely to post to Facebook or LinkedIn than respondents with incomes less than $30,000.
“Clearly, in our survey, Facebook activity in general far exceeds activity on LinkedIn. It’s interesting that the disparity is also evidenced in their respective market valuations,” said Polaris President Jan Carlson.
Polaris conducted online surveys with a representative sample of 1,000 American consumers during the week of July 18, 2011.
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
# # #
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8691043.htm
When it comes to investing, you cannot settle for anything less than the fastest and most efficient news feed. That is why we created Benzinga Pro. Sign up for a free trial today!
