Hotels replacing aging sites with buuteeq digital marketing.

Hotels replacing aging sites with buuteeq digital marketing.
Friday, 19th August 2011
Source : buuteeq Digital Marketing

Market momentum is building forbuuteeq,the digital marketing system for independent hotelsthat powersonline reservations and marketing through the web, mobile devices and social media sites like Facebook.

Launched in January 2011, buuteeq is fast becoming a criticaltoolfor hotels worldwide, with properties of all sizes in 15 countries adopting the system in the last six months to replace aging websites with a far-reaching online presence that drives direct bookings and revenue.

buuteeq is the hospitality industry’s first software-as-a-service SaaS solution that enables hotel, inn and BB staff to populate and manage multilingual marketing and promotional content on their website, social media sites and mobile applications from anywhere they can plug into the internet. Featuring a complete, integrated booking engine and detailed reporting tools,buuteeq enables hotels to increase occupancy and reduce costs by converting more direct reservations through online bookings, and eliminates the need for custom hotel website design and development.

buuteeq has captured the attention of hotels worldwide. Properties with fewer than 10 rooms to those with more than 100, and rates ranging from $20 to $1000 per night, have adopted the system.

Exclusive South African boutique hotel Le Quartier Françaishas seen a rise in online bookings for both its hotel and its award-winning restaurant since coming online with buuteeq. “I attribute that increase to the fact that it’s much easier for guests to submit reservations through our buuteeq online presence than it was in the past, and to do things like compare rooms at a glance,” said Le Quartier Français owner Susan Huxster. “It’s easier for us, as well – we can add a promotionor newinformation to the location page immediately. Our site is now in three languages, and we’re seeing bookings from guests and agencies in target regions rise, with no extra work at all.”

Hotel Contempo, a high-design, 18-room boutique hotel in Managua, Nicaragua, started using buuteeq four months ago to take control of its own website, to become more nimble in its online promos and social media marketing. “Our site looks better, works better, and has better SEO, and we’ve already seen a 40% increase in traffic,” said Contempo marketing manager Paola Romero.“With all of the opportunities to market through social media, you have to move fast.  buuteeq lets us get promos on our site immediately and populates them through to our Facebook page. It’s easy, fast, and gets us into the digital marketing channels we need to be in.” 

Hamilton House BB, a romantic boutique propertyin Whitewater, Wisconsin, is a favorite of young, hiking-enthusiast couples. Owner Kathleen Fleming adopted buuteeq to reach her target guests with a website, mobile and social media presence that met their tech-savvy lifestyles. “We were spending too much on a static site that made guests work too hard to find what they needed. buuteeq is as much about marketing as it is about technology, and I now have amenity search, an interactive map, a truly mobile-friendly site, anda flexible platform that is very easy to update on my own. Web traffic has soared and the overall feel we’re putting out there is that we’re current, we’re sleek, and we tend to all the details so our guests can focus on each other.”

As a small business tracking expenses closely, theCowper Inn BBwas looking to increase the ROI of the budget it was spending on its website by turning to buuteeq as a more complete digital marketing solution. “Our old site was not visible to search engines, which was holding us back,” said hotelier Joji Arellano. “With buuteeq our SEO has gone way up and that increased web traffic has helped keep our rooms booked. buuteeq is the ideal marketing tool for our business because it allows us to communicate the uniqueness of our business through our website, which helps us capture the market we really want. We’re able to marry the feel of the old – home made and high service, with the offerings of the new – an SEO aware site that is as hip as anyone in Palo Alto.” 

buuteeq is available by subscription via http://buuteeq.com/?channel=pr

About buuteeq
buuteeq is the world’s first Digital Marketing System (DMS) for independent hotels. It fuses technology ingenuity with online marketing savvy to help hotels increase occupancy and reduce distribution costs by converting more direct reservations through online bookings. buuteeq’s DMS includes a content management system, multi-channel digital marketing, content publishing, online reservations and integrated business intelligence. Hotels simply upload assets and data through an easy-to-use web-based ‘BackOffice’ and populate multiple digital marketing channels automatically, using proven-effective formats. buuteeqwas founded in February 2010 by former Microsoft executives Forest Key and Adam Brownstein and is headquartered in Seattle.

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