H&M’s New Lingerie Models Are Computer-Generated

HM also shot real models for the campaign, but only to superimpose their heads on the standard body form. Aptly, HM calls them “facial models,” who are apparently aware of their abridged role in the finished catalogue shots. The form, which is also the base used at online styling studio Looklet.com, is then edited some more to sync with differing skin tones, and even for the addition of subtle detail, like a spattering of freckles as seen on the model on the far right above (whom Top Model fans might recognize as cycle 12 alum Fo Porter). Meanwhile, more well-known models like Heather Marks and Cintia Dicker appear to keep their own bodies, since they’re pictured in different poses than the generic stock form.

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