Heidi Klum takes her lingerie to Melbourne

January 28, 2015 by admin
Filed under Latest Lingerie News

Supermodel Heidi Klum brought sexy to the streets of Melbourne, arriving in style aboard a tram to Bourke St Mall to launch her new lingerie line, Heidi Klum Intimates.

Huge crowds of fans gathered at department store Myer’s to try to catch a glimpse of the blonde beauty, who given her modelling history is a bit of a lingerie expert.

The event marked the 41 year olds first in-store appearance as part of the global tour to celebrate her new collection for Bendon.

The German Super Mogul, as she has now been dubbed, has taken over as Bendon’s supermodel face after the lingerie company chose not to extend Elle The Body McPherson’s contract when it expired last year.

The former Elle McPherson Intimates designs were owned by Bendon so Heidi has a back catalogue of super smalls to tweak and reissue.