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Heidi Klum goes for demure look at the launch of her lingerie line in a white …

January 27, 2015 by  
Filed under Choosing Lingerie

Amy Croffey


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Jade Watkins for Daily Mail Australia

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She often goes for a daring look at times showing off her cleavage in a low cut frock, but Heidi Klum went for more of a conservative dress as she attended the launch of her lingerie line in Sydney, Australia on Monday.

The 41-year-old donned a white asymmetrical dress cinched in at the waist with a thick black leather belt.

She rounded out the ensemble with a pair of strappy stilettos and wore two large rings on her right hand. 

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White hot: Heidi Klum sizzled in a white asymmetrical dress as she attended the launch of her lingerie line Heidi Klum Intimates at Bondi Beach, Sydney

White hot: Heidi Klum sizzled in a white asymmetrical dress as she attended the launch of her lingerie line Heidi Klum Intimates at Bondi Beach, Sydney

Tease: The gorgeous German beauty had the topless male models in fits of giggles as she flirted with them at Bondi Icebergs

Tease: The gorgeous German beauty had the topless male models in fits of giggles as she flirted with them at Bondi Icebergs

Having a laugh: One blonde babe couldn't contain his laughter as he posed in his smalls

Having a laugh: One blonde babe couldn’t contain his laughter as he posed in his smalls

With perfectly applied makeup, including a smoldering smokey eye, the German supermodel had her blonde locks coiffed in soft waves.

Heidi was surrounded by several Aussie beauties at the lunch, held at famed restaurant Icebergs in Bondi.

Heidi controversially took over the lingerie line from Australian supermodel Elle Macpherson when The Body’s contract ended last year and was not renewed.

But Heidi had only admiration for Elle when she spoke to Daily Mail Australia at the launch on Monday. 

‘I was really excited to launch in Australia because it was known in Australia. This is where it all began,’ Heidi started out.

Where to look? Heidi looked thrilled as she stood with for the snaps with the four handsome models

Where to look? Heidi looked thrilled as she stood with for the snaps with the four handsome models

Slender: The supermodel cinched the ensemble in at the waist with a black leather belt Slender: The supermodel cinched the ensemble in at the waist with a black leather belt

Slender: The supermodel cinched the ensemble in at the waist with a black leather belt

Flawless: With perfectly applied makeup, including a smoldering smokey eye, the German supermodel had her blonde locks coiffed in soft waves

Flawless: With perfectly applied makeup, including a smoldering smokey eye, the German supermodel had her blonde locks coiffed in soft waves

‘Elle had been doing the line for 25 years and I was excited that I was asked to take over the reins and march along with it and I’m excited to do that,’ she added.

She agreed that she had big shoes to fill since the Australian model did such a good job at creating a popular brand.

‘Twenty-five years is a huge success story,’ Heidi added.

Strike a pose: The statuesque beauty did what she does best and posed for the cameras ahead of the event 

Strike a pose: The statuesque beauty did what she does best and posed for the cameras ahead of the event 

No jet lag here! Heidi was bright and perky at the event after touching down in Australia on Saturday

No jet lag here! Heidi was bright and perky at the event after touching down in Australia on Saturday 

‘I don’t want to change the heritage of the brand, I think they have been very successful.

‘I know there is a lot of women that have their favourites and shape already. I don’t want to change that, I want to add to that,’ she added.  

Of the transition from Elle to Heidi, Bendon CEO Justin Davis-Rice said: ‘Elle has been a great partner to Bendon, however it’s time to take the brand to even greater heights, and Heidi is positioned perfectly to do just that.’

Racy: Jessica Gomes attended the event in a sheer jumpsuit, showing off considerable cleavage 

Racy: Jessica Gomes attended the event in a sheer jumpsuit, showing off considerable cleavage 

Sheer daring: Jessica donned a sheer black jumpsuit for the event Sheer daring: Jessica donned a sheer black jumpsuit for the event

Sheer daring: Jessica donned a sheer black jumpsuit for the event 

Swapping tips? Heidi stood arm-in-arm with the Sports Illustrated model

Swapping tips? Heidi stood arm-in-arm with the Sports Illustrated model

Heidi also told Daily Mail Australia at the VIP event what her favourite lingerie was and it’s no surprise that the natural beauty also likes her underwear to be natural.

‘I do love a lot of the soft bras, not a lot of the big push up bras. I like it when it’s a little more soft and a little bit more of a natural shape.

‘I love it when it’s flirty, I love when there’s a lot of lace. I do love colour too,’ she explained.

But for the mum-of-four, choosing intimates is all about her mood. 

‘It really depends on my mood. Sometimes you feel more girly… sometimes sexy. That’s probably more black and garter belts,’ she laughed.

While Heidi says her range will also cater to women of all sizes because she thinks that have been ‘neglected’ in the past.

Pretty in peach: Jesinta positively glowed as she walked the red carpet in a plush pink Bec and Bridge frock

Pretty in peach: Jesinta positively glowed as she walked the red carpet in a plush pink Bec and Bridge frock

Blinged out: The 23-year-old's dazzling engagement ring from fiance Lance 'Buddy' Franklin glistened under the flashing camera lights Blinged out: The 23-year-old's dazzling engagement ring from fiance Lance 'Buddy' Franklin glistened under the flashing camera lights

Blinged out: The 23-year-old’s dazzling engagement ring from fiance Lance ‘Buddy’ Franklin glistened under the flashing camera lights

Pals! Jesinta looked thrilled to be cosying up to Heidi

Pals! Jesinta looked thrilled to be cosying up to Heidi

The model hadn’t been Down Under for 15 years and was excited to be back in the country.

‘I landed and hit the ground running,’ Heidi laughed.

‘First we went to the zoo and then the koala bears and the kangaroos and the giraffes.

‘Then from there we looked at the clock and thought we still have time to do a Harbour Bridge climb, because the last time we did that was 15 years ago. It was beautiful,’ she added.

Balinese princess! Lindy Klim's purple, pink and yellow look made her stand out amongst her peers

Balinese princess! Lindy Klim’s purple, pink and yellow look made her stand out amongst her peers

Legs for days! Samantha Harris (L) wore short shorts that revealed her stunning pins, while E! Australia TV host Ksenija Lukich (R) followed suit in a checked pair Legs for days! Samantha Harris (L) wore short shorts that revealed her stunning pins, while E! Australia TV host Ksenija Lukich (R) followed suit in a checked pair

Legs for days! Samantha Harris (L) wore short shorts that revealed her stunning pins, while E! Australia TV host Ksenija Lukich (R) followed suit in a checked pair

Picture perfect! Not one's to miss out on a fabulous event on Sydney's social calendar, Anna Heinrich and Tim Robards spent their long weekend soaking up the spoils of sexy lingerie

Picture perfect! Not one’s to miss out on a fabulous event on Sydney’s social calendar, Anna Heinrich and Tim Robards spent their long weekend soaking up the spoils of sexy lingerie

Anna or Heidi? Tim looked confused about which blonde he should go for

Anna or Heidi? Tim looked confused about which blonde he should go for

The superstar model had been posting pictures of a 1999 holiday Down Under on Twitter.

The series of holiday snaps show the then 26-year-old posing with a Koala, a kangaroo and on top of the Sydney Harbour Bridge.

‘Will be doing this again too!!!!!’ she said on a picture of her climbing the famous landmark.

‘Can’t wait to boomerang back,’ she said on another. 

Heidi will next be spruiking her lingerie line at Myers in Melbourne and David Jones in Sydney.

To be wed: Hi-5's Fely Irvine and Home And Away's Tai Hara made an appearance at the VIP event after recently announcing their engagement news

To be wed: Hi-5′s Fely Irvine and Home And Away’s Tai Hara made an appearance at the VIP event after recently announcing their engagement news

Loved up: Big Brother reality stars Travis Lunardi and Aisha McKinnon revealed to Daily Mail Australia on Monday that things were still going strong since leaving the house

Loved up: Big Brother reality stars Travis Lunardi and Aisha McKinnon revealed to Daily Mail Australia on Monday that things were still going strong since leaving the house

Layering a see-through jumpsuit over what appeared to be some sexy lingerie, Jessica Gomes, 29, the David Jones ambassador looked simply ravishing as she stepped out to support her fellow catwalker.

Featuring a plunging neckline, a hint of side-boob and and a cheeky rear view, Jess looked fierce.

She paired the show-stopping look with an enviable olive tan, a memento from her recent beach jaunt with boyfriend Rocky Elsom. 

Also joining Jess at the star-studded soiree was newly engaged Jesinta Campbell, models Samantha Harris, Lindy Klim, Kate Peck, reality TV couple Aisha Jade and Travis Lunardi and sporting royalty Michael Clarke and his wife Kyly. 

VIP event: MTV host Kate Peck stuck to pastels to mingle with Ms Klum

VIP event: MTV host Kate Peck stuck to pastels to mingle with Ms Klum

Cute couple: Kyly and Michael Clarke looked cosy as they cuddled up for the fashbulbs 

Cute couple: Kyly and Michael Clarke looked cosy as they cuddled up for the fashbulbs 

Dressed to impress! Aisha (L) wore a baby blue dress with a considerably sheer upper half, Cassie Howarth (R) covered up in dark blue Dressed to impress! Aisha (L) wore a baby blue dress with a considerably sheer upper half, Cassie Howarth (R) covered up in dark blue

Dressed to impress! Aisha (L) wore a baby blue dress with a considerably sheer upper half, Cassie Howarth (R) covered up in dark blue

 


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