Halle Berry To Debut Parisian Heritage Global Lingerie Brand At Select Target …
October 27, 2014 by admin
Filed under Latest Lingerie News
Halle Berry is not only an Academy Award-winning actress, but also a global visionary. She announced earlier this week that she is launching the iconic French lingerie brand, Scandale Paris, in select Target Target stores and on Target.com on October 27th.
Berry recently discovered Scandale while in Paris and was so taken by the brand and its possibilities, she decided to partner along with Erik Ryd, owner of Hop Lun (HK) Ltd., to introduce the chic lingerie brand to female consumers globally. While Berry has been associated with a number of luxury brands, Scandale Paris marks her debut as an owner.
Described as elegant and timeless, the Scandale brand has an 80-year heritage of French sophistication in lingerie blending Parisian-inspired fashion with the construction of impeccable form and support that all women desire. The collection is designed to uniquely celebrate the many roles women play—mother, wife, partner, boss, and entrepreneur—as well as the desire to feel her best self and to always make that a priority.
Encompassing the ultimate blend of luxury and functionality at a modest value, the first collection of Scandale Paris will feature 10 items including bras for $16 and $18, and panties for $7.
For continued product updates, follow @ScandaleParis on Twitter, Facebook, Instagram, and Pinterest.
Sarah Boyd
Founder of Simply Stylist Simply Digital Network
