Halle Berry Debuts Lingerie Line Scandale Paris At Select Target Stores

WENN

Oscar award-winning actress and producer Halle Berry will now become a fashion merchandiser/owner by launching the Parisian lingerie brand, Scandale, in the US. Sold at select Target stores and Target.com, Berry discovered the brand in France five years ago and decided to the partner with the owner of Hop Lun (HK) Ltd, Erik Ryd, to sell Scandale, globally. This makes Berry a co-owner instead of her usual endorsement deals for other brands.

The Scandale brand debuted in 1934. It’s described as a line that was designed for women who had multiple roles to fulfill in their lives such as careers, motherhood and marriage. The first collection will showcase 10 items including bras and panties. The price range is between $7 and $18. For more insight on Scandale, check out their Facebook page.

Check out the behind-the-scenes video with Halle Berry sharing why she decided to globally launch the classic brand.

Will you bring a little “Scandale” to the bedroom?

via Forbes

Share and Enjoy