Gallery: Yoka Sola takes a personal touch to lingerie
April 22, 2014 by admin
Filed under Latest Lingerie News
Designer says fashion is your best way to communicate with people
French fashion designer Yoka Sola came to Prague seeking to fill a gap in the Czech Republic’s lingerie industry. “I always wanted to create something new, and the idea was to offer something that you couldn’t find in the Czech market: colorful sexy lingerie,” Sola says. Her aim is to offer her clients a personalized service, selling directly to clients that she has met in person and has a personal connection with.
“I know what they like and what they need,” says Sola, adding that if she distributed her products in a store, it wouldn’t be the same. She uses fine materials to produce individual pieces in small quantities. “More sexy, original and elegant,” are the words that Sola uses to describe her products.
When her clients get in touch with her, she organizes a private party where she presents her collection, makes the fittings and gives advice. “It’s really about the personal touch. When people are happy, they recommend you – it’s a circle of meeting people that never ends,” she said.
Like most foreign business women in Prague, Sola struggled at first because she didn’t speak the language. and had to build a network on her own. She started by joining expat groups. “You feel very lonely sometimes. It’s bad to stay on your own, you need to come out of your cocoon and interact,” she said. While most of her clients are Czechs, many of them English speakers. .
“Fashion for me is a way to exist. It’s the best way to express your creativity constantly,” she says, adding that you can express your creativity on a daily basis by changing your appearance. “It’s a way to be yourself and communicate with people,” Sola says.
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Lingerie by Yoka Sola
Lingerie by Yoka Sola
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Lingerie by Yoka Sola
Lingerie by Yoka Sola
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Lingerie by Yoka Sola
Lingerie by Yoka Sola
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Lingerie by Yoka Sola
Lingerie by Yoka Sola
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Her designs are inspired by fine and luxurious materials that she is very passionate about. “I never say underwear; I say lingerie, because it’s a part of your outfit,” she explains. Lingerie according to her is about elegance, sexiness and accessorizing. The purpose of it is to show what a woman has and about what she wants.
Her two favorite designers are Katerina Geisterova and Alexander McQueen. She likes Geisterova because she brings an image of elegance and a free woman who is soft and strong at the same time. Sola says that Geisterova is the best Czech designer.
She feels that McQueen brought something very special to fashion, a sort of anti-normality/anti-conformity. His futuristic collection had inspired the world, and even though he died 6 years ago, his vision is still present. “The best designers are the ones who still have this influence even after they are gone,” Soal says.
Sola’s fashion tips for this summer are to wear fine or light materials that feel like a second skin. She believes that plastic straps in lingerie are not elegant at all – tiny straps are much more elegant and sexy. She recommends red lingerie and other bold colors. “Wear what makes you feel good and look beautiful,” Sola says. You can contact her and see her upcoming events on her website: www.yokasola.com
