Five online marketing tools small businesses should be tapping into – Las Vegas Review
August 4, 2011 by admin
Filed under Latest Lingerie News
One of the biggest advantages of running a small business versus a larger one is that small businesses have the ability to adapt much quicker to a changing landscape. While change may move slowly at a large corporation, it’s easy for a small business to be nimble and modify its business plan to compete in the current market.
Online marketing is one area where rapidly adapting small businesses can gain an advantage. Even though small businesses might not have an IT staff on board to help with technological issues, it’s still possible for them to use technology to their advantage. In recent years, a number of online marketing tools have been developed that can help small business improve the way they do business and connect with tech-savvy consumers.
Here are five online tools to consider as you move your business into the future:
Logo design: Enlisting the help of a professional logo design studio can now be done with a single click. In the digital age, logo designers can more efficiently meet the needs of businesses, making it easy to proudly display your brand online and in your store.
Mobile websites: With more and more people relying on smartphones when they’re looking for your business, having a mobile site is a great way to draw tech-savvy customers. Companies such as Deluxe for Business can help you with hosting and mobile site development.
Analytical tools: Tools like Google Analytics are essential if you’re running a search engine marketing program and can help you track customer behavior when they visit your website. More comprehensive campaign tracking tools can also help you analyze how well your advertising is working.
Social media: Sites like Facebook and Twitter provide a great platform for you to forge connections with customers – and the best part is they’re free to use.
Blogs: If you’re in business, you probably have a lot of relevant information to share with customers and others in your industry. A great way to attract visitors to your website is to start a blog that offers useful information and insight pertaining to your trade.
