Fifty Shades of Grey lingerie launched by Tesco

September 9, 2014 by admin
Filed under Latest Lingerie News

Tesco’s FF clothing has launched underwear inspired by the novel
The collection includes pieces for both men and women
As well as seductive underwear the range includes comfortable nightwear

By
Martha Cliff for MailOnline

Published:
05:25 EST, 8 September 2014

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Updated:
07:10 EST, 8 September 2014

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It is no secret that many women are in search of their own 50 Shades of Grey romance.

The release of the book saw sales in sex toys increase by 400 per cent according to retailers and it has since been named the best selling book of all time.

Now fans of the erotic novel can live out their fantasies further with Tesco’s latest range of lingerie and nightwear inspired by the steamy novel.

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The 50 Shades of Grey lingerie collection launches in Tesco this month

The range shot by famous photographer Rankin, for women and men launches exclusively in store from early September as part of the supermarket’s FF clothing range.

The collection which consists of 35 women’s pieces and eight for men comes ahead of the highly anticipated film release of Fifty Shades of Grey by E L James on Valentine’s Day 2015.

The range itself consists of a range of saucy separates as well as nightwear in various muted tones, fitting for 50 Shades of Grey.

The lingerie range embraces women of all sizes with bras available in 32B to 40G and briefs from 8 – 22.

The collection has been designed to embrace women of all shapes with briefs ranging from a size 8-22

The campaign includes silk babydolls and basques for fans to recreate their own sensual experience

In true 50 Shades of Grey style, Tesco are even offering a silk eye mask

Fans of the erotic novel will be able to try at least to recreate the Christian Grey look themselves with the supermarket’s men’s range

The womenswear pieces are designed to instill their wearer with the confidence while offering a brilliant fit and offer sumptuous nightwear at an excellent price.

The collection also seeks to create a wardrobe of underwear appropriate to the clothes worn over them, to give a flattering outline.

When it comes to actually sleeping in the bedroom the range offers satin shirt and trousers sets as well as black kimonos in soft cotton.

The collection is designed to be enjoyed by all, from the very sensual lingerie (left) to the very relaxed lounge wear (right)

The men’s collection includes a range of boxers with seductive slogans such as ‘You Are Mine’

As well as high seduction the range involves high relaxation with its night time range

Pyjama sets come in playful designs with cheeky logos such as ‘Laters Baby’ and ‘Inner Goddess’ printed on the sets.

In true 50 Shades style Tesco is including silk eye masks and chemises in sensual satin to add drama to the bedroom.

Women will also be able to recreate their very own Christian Grey with the campaign’s menswear range designed to compliment the womenswear.

The menswear range offers comfortable nightwear with a light-hearted twist. The slogan vests and PJ sets are emblazoned with tongue-in-cheek slogans ‘Charlie Tango’ and ‘Laters Baby’.

For die-hard fans, the ‘Shades of Grey’ long PJ set with the official logo make a must-have collector’s item.

With one in every four books of the global best seller sold in Tesco stores, the collection is sure to be a hit with the supermarket.

The collections will be available in 200 Tesco stores exclusively from September and online via F-F.com