Fifty Shades Boosts Sex Toy and Lingerie Sales
July 3, 2012 by admin
Filed under Latest Lingerie News
Fifty Shades of Grey couldn’t get out of the news if it tried at the moment, and now it’s believed to have boosted sales of sex toys and lingerie across Britain.
Money saving site VoucherCodesPro.co.uk tracked its sales in June and found that Fifty Shades has increased the number of people visiting the site looking to buy sex toys and lingerie.
The site tracks what its users search for each month in order to keep up with the latest trends and have found that there was a definite trend in June’s searches.
The top three things to be searched were ‘50 Shades’, ‘Sex toy discounts’ and ‘Ann Summers’.
The previous months searches had centred around holidays, The Hunger Games and eating out, but were soon knocked off the top spots after the release of Fifty Shades of Grey.
When the site were tracking the site usage of individual numbers, they found that out of the high number of people searching for the Fifty Shades of Grey trilogy, 68 per cent of them went on to look at lingerie related discounts.
Further to that, a further 26 per cent of users went on to search for sex toy related discounts, showing that the themes in the book are being replicated by those reading it.
George Charles, Marketing Director at VoucherCodesPro.co.uk, says, “E L James’ 50 Shades trilogy has certainly had some impact on search trends on our site. It would appear that there is a direct correlation between the searches for the erotic novel and other terms such as those linking to adult toys and adult retailer Ann Summers.
“Perhaps the novels, which have become some of the fastest selling books of all time – largely due to word of mouth – are not just having an impact on the discussion topics amongst females around the UK, but it’s translating into a difference in the bedroom too.”
Cara Mason @Cara_FAM
