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Facebook: Starbucks most ‘checked-in’ restaurant on Facebook

August 26, 2011 by  
Filed under Lingerie Events

Social networking giant Facebook reported that Starbucks is the restaurant that its users check into on Facebook Places most often, followed by Buffalo Wild Wings, Chili’s, Applebee’s, McDonald’s, IHOP, Denny’s, Olive Garden, T.G.I. Friday’s, and The Cheesecake Factory.

 

facebook places starbucks tag stuff1 260x300 Facebook: Starbucks most ‘checked in restaurant on Facebook

Starbucks most checked-in restaurant on Facebook Places

Facebook records show that when users do check in, on average, they tell about 130 of their friends. Facebook launched Facebook Places a year ago in order to compete with location based social networking site FourSquare, and it has since been used as a way to measure popularity – but the list of ten most checked-in restaurants on Facebook Places marks the first time Facebook supplied the statistics directly. Facebook did not report how many check-ins each restaurant logged.

 

Facebook Places lets users check in to different locations so that they can let their friends know where they are.  Starbucks has 17,000 locations around the world, McDonalds has 32,000, and Buffalo Wild Wings has 700.

 

The statistics about Starbucks and the other nine most checked-in places comes as Facebook eliminates the Facebook Places feature entirely because it has not gained substantial traction with mobile users.  Earlier in the week, when the social  networking giant announced on its blog “a bunch of improvements to share posts, photos, tags, and other content with exactly the people you want”, Facebook said it is rolling out a new feature for tagging locations, and this will, in effect, take the place of Facebook Places:

 

Previously it was possible to check-in to locations only by using the Facebook Places on one’s mobile phone. Now with, the “bunch of improvements” Facebook is rolling out now, the user can add location to status update, wall post, or photo, using any device (computer, Smartphone, tablet..) from any location.

 

Facebook explained in its blog on Tuesday: “As a part of this, we are phasing out the mobile-only Places features. Settings associated with it are also being phased out and removed. “

 

The English language teacher in me couldn’t help but notice and appreciate the use of the words and phrases: “bunch” (used twice), and “stuff” (used four times) in Facebook’s blog post this week, because it reminded me of one of my favorite stand-up comedy routines of all time by George Carlin, “A Place for my Stuff”.

 

facebook places starbucks tag 300x173 Facebook: Starbucks most ‘checked in restaurant on Facebook

George Carlin, ranting about needing a place for his stuff in 1986.

Carlin starts his hilarious “stuff” rant apologizing to the audience for being late because he was given the wrong dressing room and was “just trying to find a place for my “stuff”.  The comedian continues to detail how the main need in life is a place, in fact many places for our stuff including our house, storage bin, pants pocket, car, apartment, and hotel room.

 

Twenty-five years after Carlin performed this classic routine, now we need one other place for our stuff: Facebook. We can only wonder how much fun Carlin would have had with this development!

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