Etam lingerie brings French sexiness to Shanghai

FRENCH lingerie brand Etam has opened its first store in China at Shanghai’s Super Brand Mall.

Occupying 100 square-meters, the new store offers women an intimate shopping experience with a dose of beauty therapy and Parisian sophistication.

Designed around the concept of “so sexy, so chic,” Etam’s new lingerie store is an oasis of charm and elegance in a city renowned for its modernity. The shop’s tasteful black, white and pink color scheme creates a bright and inviting interior. Meanwhile, clean lines and a well-designed shopping layout instill a sense of calm and a welcoming shopping experience.

Etam offers lingerie inspired by the effortless sexiness French women are known for. Since its very beginning in 1916, Etam designers and stylists have had one goal in mind: to make women feel joyful and chic, whether they’re heading to work or hitting the town.

At Etam, lingerie is more than just underwear — it’s a way of enhancing confidence, sexiness and independence. Etam women love to eat macaroons in cafes, spend time with friends and travel. Now, Etam is pleased to present its stylish lineup of lingerie creations to the women of Shanghai.

Each collection at the Shanghai store is created by designers at the brand’s Paris headquarter and is meant to capture the sexy sophistication that is a way of life in France.

Customers in Shanghai will have the opportunity to experience the latest Etam lingerie designs at the same time as their friends in France.

For 100 years, Etam has been dedicated to the freedom and emancipation of women. A century of French savoir-faire has also contributed to making Etam a globally recognized lingerie and fashion brand.

Etam designs French-inspired intimates, nightwear, swimwear, legwear and sportswear for every woman. Based on years of experience, the French brand’s lingerie-making expertise is all at the service of women. Its wide selection of intimates comes with all the effects a woman could ask for — including lifted, rounded, boosted, sexy or comfortable, depending on the look or style that’s right for you.

Thanks to its special history and Etam’s constant search for innovation, Etam is now sharing the French secrets of sexiness in more than 48 countries.

The increasing influence of Shanghai on the worlds of culture and fashion is undeniable. The city isn’t just staying on top of trends — it’s inspiring them.

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