Eaton Unveils "Things Have Changed" Marketing Campaign at VMworld Highlighting …

RALEIGH, N.C., Aug 29, 2011 (BUSINESS WIRE) –
Diversified industrial manufacturer Eaton Corporation today unveiled its
“Things Have Changed” marketing campaign, an initiative that underscores
the company’s expertise in information technology (IT) and data center
solutions while positioning Eaton as a company that ‘gets IT.’ The new
campaign, launched at VMworld
in Las Vegas, includes advertising, a social media strategy, direct
marketing effort and a revamped website. It allows Eaton to directly
engage with IT professionals and drive new lead generation opportunities
for key Eaton(R) PowerAdvantage(R) resellers.

“Eaton understands the intense demands of the IT community and we want
to introduce more customers to our comprehensive offering of power
management products and services,” said Herve Tardy, vice president and
general manager, Eaton Distributed Power Quality Business Unit. “This
campaign is designed to console the pain points of long hours at the
office while highlighting the intelligence and wit of typical IT
professionals who work tirelessly behind the scenes to keep businesses
operating in a world of constant IT evolution.”

Leading the campaign is a call for entries for the “Space Lift”
sweepstakes in which one company has a chance to win a customized
package of Eaton power management products valued up to $10,000 and a
workspace makeover consisting of an additional $10,000 in prizes, such
as high-definition headphones, touch screen monitor and ergonomic desk
chair. All IT professionals and PowerAdvantage partners are invited to
enter their employers and customers, respectively, in the sweepstakes
through December 1 at
www.SwitchOn.Eaton.com .
If a PowerAdvantage partner nominates a customer who wins the grand
prize, the partner will also win a server start-up kit including Eaton
solutions valued at up to $10,000 and a Falcon gaming computer system
valued at up to $5,000.

VMworld attendees will catch a first look at the new creative aspects of
the Things Have Changed campaign — the loyal desk toys of the IT
manager. Whether it is a finger puppet monster or mini Triceratops, the
campaign will introduce a new perspective on the modern day realities of
IT power management through the voices of these figurines. At VMworld
booth 1246, Eaton will also feature various demonstrations to showcase
its power quality products designed to make IT and data center
professionals more efficient, such as the latest Eaton
5PX uninterruptible power supply (UPS), 9390IT
UPS and Intelligent
Power(R) Software Suite, which is compatible with VMware’s
vSphere(R) 5 application for virtualized environments.

To get the latest news, tips, special offers and interactive features
including a desk-toy caption creator from Eaton’s Things Have Changed
campaign, become a fan on Facebook at
www.facebook.com/SwitchOnEaton ,
and follow the Twitter handle, @SwitchOnEaton.
To learn more about Eaton’s power quality products, visit
www.eaton.com/powerquality .

Eaton’s electrical business is a global leader in power distribution,
power quality, control and automation, power monitoring, and energy
management products and services. Eaton is positioned, through its
Cutler-Hammer(R), Moeller(R), Powerware(R),Holec(R), MEM(R), and Santak(R) global
electrical product series, to answer today’s most critical electrical
power management challenges.

Eaton Corporation is a diversified power management company with 2010
sales of $13.7 billion. Celebrating its 100th anniversary in
2011, Eaton is a global technology leader in electrical components and
systems for power quality, distribution and control; hydraulics
components, systems and services for industrial and mobile equipment;
aerospace fuel, hydraulics and pneumatic systems for commercial and
military use; and truck and automotive drivetrain and powertrain systems
for performance, fuel economy and safety. Eaton has approximately 73,000
employees and sells products to customers in more than 150 countries.
For more information, visit
www.eaton.com .

SOURCE: Eaton Corporation

        
        Eaton Corporation 
        Mike DeCamp, 919-870-3264
        

Copyright Business Wire 2011

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