E-tailor opens first pop-up shop for Valentine’s Day lingerie
February 1, 2016 by admin
Filed under Latest Lingerie News
Talk about a tease.
Adore Me, the lingerie e-tailor billing itself as the next Victoria’s Secret, is opening its first pop-up shop — but the big event is only for the press and a few select customers, The Post’s Lisa Fickenscher reports.
The retailer is taking over the Penthouse suite at the Hudson Hotel from Feb. 3 to Feb. 5 to unveil its Valentine’s Day collection; reporters will be treated to a private fitting.
Regular customers will have to wait until later this year, when the e-tailer says it plans to launch its bricks-and-mortar strategy. “Our plans for 2016 are to have Adore Me-branded stores,” said spokeswoman Camille Kress.
