Dunkin’ Donuts Rides Out Facebook Places’ Last Days
August 25, 2011 by admin
Filed under Latest Lingerie News
While Facebook Places check-ins – as we know them, at least – will soon suddenly disappear like a cruller in a company lunchroom, Dunkin’ Donuts will utilize them for marketing until they’re gone. For the next five weeks, the quick-serve brand is running a “Be The President Of Dunkin’ Nation” campaign simultaneously on the social mobile app and Foursquare.
Consumers who check in via either app have the chance to win one of five prizes: a 50-inch LCD TV; a personalized $200 Dunkin’ Donuts gift card; a “Dunkin’ Nation President” T-Shirt; and a campaign-branded coffee mug.
The brand’s Facebook Places effort will be one of the last of its kind.
Facebook announced that its Places mobile feature will be shut down in a blog post yesterday detailing privacy policy changes. The Palo Alto, CA-based company said the feature would be phased out over time, but didn’t offer many specifics. For instance, Facebook app users will still be able to post location with a tag feature in the future; however, whether or not deals or specials from merchants will be part of that user experience is unclear. But it seems certain that the social site’s mobile deals, if available, will look and feel different than they have on the one-year-old Places feature.
Meanwhile, Dunkin’ Donuts is also testing a nationwide check-in special on Foursquare through the end of August. It’s offering users who have synced their accounts with their Amex credit cards $1 back when they spend $5 after checking in.
And, Dunkin’ Donuts says it’s set to premiere a six-month campaign with Electronic Arts, where the brand will appear within “The Sims Social” video game on Facebook. Players will be able to gift one another virtual cups of coffee and food items. Game players who “like” the coffee retailer on Facebook will get two virtual bonus items – a Dunkin’ Donuts beach chair and a custom animation of their “Sim” enjoying a cup of the brand’s coffee.
ClickZ Academy e-learning courses allow you to immerse yourself with insights from digital marketing insiders and progress at your own pace. Learn more.
