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David Gandy’s Underwear Designs

June 16, 2014 by  
Filed under Choosing Lingerie

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AFTER years of modelling them on catwalks from Milan to Paris,
David Gandy
has designed his own underwear collection, exclusively for Marks
Spencer. The capsule collection, entitled David Gandy for
Autograph (MS’s premium department), comprises 28 items
ranging from boxers and briefs to sleepwear.

“Partnering with a great British brand like MS felt the
perfect fit right now,” Gandy told us. “We’ve been working closely
for a few years, so it felt like a natural progression to
collaborate with them on my own range.”

Making the jump from model to designer is no easy transition,
but one that he found easy to make.

“I’ve genuinely enjoyed every part of the process and feel proud
of the results,” he said. “I wanted to combine quality of fabrics,
good design and fit, and an element of style with each piece to
form the basic essentials for the range.”

But he hasn’t abandoned being in front of the camera completely
though. Fans will be pleased to hear that Gandy will be modelling
his designs for the accompanying campaign (“I still enjoy modelling
and that has given me various opportunities to explore other things
too – it will always be at the heart of whatever I do”).

Gandy – who is currently the face of the MS Collection
Menswear label – follows in the footsteps of Rosie
Huntington-Whitely, who first modelled for the department store
before creating her own range of women’s lingerie, Rosie for Autograph. It went on to become the fastest selling underwear range in the store’s history, and if
Gandy’s own collection proves to be as popular, he’s game to
continue.

“I have to be honest, from sketching designs, choosing the
fabrics, adding personal touches and even down to the packaging,
I’ve been really involved and thoroughly enjoyed it,” he revealed.
“I’d love to do more if the opportunity came along.”

David Gandy for Autograph will be launch in London on September
18, after which it will be available in stores worldwide and
online.

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