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Men frequent online lingerie stores more than women, and other trends in this …

April 12, 2015 by  
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Ever wondered what accentuates Sunny Leone’s curves? Her fashionable lingerie collection perhaps. Bollywood divas’ influence notwithstanding, it is a fact that Indian women eager to buy stylish lingerie had to look at shopping options abroad earlier. But no more.

Perfectly backed-up by the e-commerce boom, online lingerie sale has caught the fancy of Indians in the modern world. Now proudly out of the closet, lingerie sales are raking in handsome revenue for everyone in the business. What’s more, this segment is eyeing a bigger slice of the market-pie soon.

yourstory-Men-and-Lingerie

Here’s how

The lingerie retail market in India is currently estimated at an approximate Rs 15,000 crore. It is expected to grow two times over and capture a market size worth Rs 30,000 crore by 2018.

  • Now, to look at a fascinating fact. For those who thought buying lingerie online was an all-ladies affair, here’s some trend which states otherwise. Men visit online lingerie stores more frequently than women. Eager to hand out the classy gift to their partners, men indeed shop a lot around Valentine’s Day, giving online sales figures a desired upward push. Online stores allow buyers — be it men or women — to discover options without feeling awkward. “Male customers form a growing segment. Men usually find it embarrassing to buy lingerie from physical outlets. With the category present online now, they get to save the embarrassment, select in a private ambience, seek consultation if necessary and can spend more time choosing what they want,” says Richa Kar, Founder and CEO, Zivame.com.
  • It fills up the missing link in the demand-supply in the intimates segment, say companies who have invested in selling lingerie online. “Most women used to shop for lingerie abroad as there were simply no options available in India,” feels Neha Kant, Co-founder, Cloe. That is precisely when she decided to go ahead and distribute her products exclusively through their online store.
  • Founded by Karan Behal, Pretty Secrets started off as a nightwear boutique. “While the brick and mortar required a complex system of middlemen and distribution points, e-commerce removed all these bottlenecks and put the brand directly in touch with the only people who really mattered — the customers,” Karan was quoted saying in response to the great push that this industry got from e-commerce. Excited by this prospect, a leap of faith was made and Pretty Secrets went entirely online. Today, as a business secret the company understands the online consumer’s needs and consumption patterns to be entirely different and is busy catering to that.
  • Lingerie is fast becoming a style statement too for the Indian women. Reading the pulse, Shoplmagine first launched a French luxury lingerie collection in 2012. They followed it up with a California collection — with a huge range of uniquely styled evening wear, party wear and club wear too — and they managed to sell it off to more than 10,000 people all over India — that well explains the fad.
  • The best news last — move over metro cities, it is the Tier 2 and Tier 3 cities from where thumping sales figures are coming in. It is a customer sitting in the picturesque Dimapur and Katihar to Andaman and Nicobar islands who are filling in their shopping cart with fashionable lingerie at the click of a mouse and getting them delivered at their doorstep.

  

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Saswati Mukherjee

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The Base Line: ‘Voices In The Night’ By Steven Millhauser

April 11, 2015 by  
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millhauser

The cities in Steven Millhauser’s stories are haunted. The characters — nearly all of them — are frenzied. They see phantoms, they fixate on surreal happenings, they listen to voices in the night time. But Millhauser is not a horror writer his most up-to-date selection elegantly toes the line involving the genuine and the surreal, and several of the stories examine how we attempt to collectively describe the unexplainable.

In “Phantoms,” the individuals of a small, somewhat affluent suburban metropolis have prepared a report on a phenomenon unique to their home. From childhood to adulthood, they once in a while location otherworldly humanoids, who’ll make lingering eye call with the viewer ahead of vanishing. The tale is damaged down by subheadings — “Explanation #one,” “Case Analyze #two,” “Our Children” — like a background e-book or legal document utilizing make any difference-of-simple fact language to give credence to a doubtful occurrence. While the phantom sightings resemble the childhood practical experience of owning an imaginary mate, or the adult practical experience of a benign hallucination (William James named it “the feeling of presence”), the city areas them at the center of its identification, working with them as the topics of fables and discussions about baby-rearing. By the end of the tale, a dozen anecdotal conditions and theories have been thought of, but the town is no nearer to comprehension the aim truth of the matter powering the phantoms. The reader, even so, has been offered a bird’s eye see of how the citizens describe them selves, how they cope with panic, and how they would like to be remembered.

Equally, in the a lot more macabre, “A Report on Our New Problems,” a city collectively submits an investigation about a rash of significantly theatrical suicide attempts to “the Committee.” It writes, “To single out a distinct minute is to distort the report, for it implies a obvious record of cause and result that can only betray our feeling of what truly happened.” Listed here, Millhauser is calling focus to the price of storytelling, as opposed to slash-and-dry reality-gathering, as a indicates of conveying fact. The letter writers are baffled by upstanding citizens’ will to self-destruct, and propose a instead dim alternative: instating inhuman procedures these as human sacrifices, to rectify the listlessness of their enjoyable way of living. As a resident of Saratoga Springs, New York, Millhauser has been primed to compose about the goings-on of a tranquil city, and the fears and needs of its inhabitants.

This thread is woven all over the selection, even into extra whimsical, fantastical stories. In “American Tall Tale,” the lesser-recognised story of Paul Bunyan’s “do-absolutely nothing dreamer” brother is comically shared, suggesting our national inclination to cherish and don’t forget fables of bravery about, say, all those of ambitionless creativity. In “Mermaid Fever,” a sea-nymph washed ashore evokes fishy trend traits, and other peculiar behaviors in an usually painfully standard coastal town. When choosing where by to household the deceased mermaid, the townspeople settle on the Historical Modern society — exactly where other incomprehensible ephemera gathers dust.

Like Fox Mulder, or even Wes Anderson, Millhauser is a delightfully playful real truth-seeker who makes use of factual language not as a definitive descriptior, but as a leaping-off place for fuller being familiar with.

The Base Line:
Millhauser’s latest collection expertly toes the line between the true and surreal — and thoughtfully examines how we converse about, and doc, the latter.

Who wrote it?
Steven Millhauser is the receiver of the Pulitzer Prize and the Story Prize. He teaches at Skidmore Faculty.

Who will go through it?
These fascinated in weird small city stories, paranormal plot lines, and pithy language. Also, enthusiasts of Kelly Website link and Karen Russell.

Opening traces:
“I should really have explained no to the stranger at the doorway, with his skinny throat and his black sample case that pulled him a little to the side, so that one of his jacket cuffs was increased than the other, a well mannered no would have finished the trick, no thanks, I’m fearful not, not nowadays, then the closing of the doorway and the major simply click of the latch, but I might seen the lines of filth in the black shoe-creases, the worn-down heels, the glow on the jacket sleeves, the glint of desperation in his eyes.”

Noteworthy passage:
“In fact, legs had been disappearing from the girls of our city. At the seaside there had been fishtails as significantly as you could see on our streets and in our yards, ladies of all ages wore long tapered skirts that concealed the legs and toes. In the bedrooms of every single neighborhood, mermaid lingerie was all the rage. It so transpired that a range of women of all ages, angered by male demands that they resemble mermaids, but at the same time stirred by thoughts of kinship with the visitor they obsessively imagined, took a stand of their own: the male lessen entire body was declared to be inferior to the lower fishbody, sleek and impressive and lithe.”

Voices in the Night time
by Steven Millhauser
Knopf, $25.ninety five
Publishes April fourteen, 2015

The Base Line is a weekly assessment combining plot description and examination with exciting tidbits about the reserve.

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