Online Lingerie Market in India to Grow at a CAGR of 42.32% over the Period …

Market Research Reports, Inc. has announced the addition of “Online Lingerie Market in India 2015-2019” research report to their website http://www.MarketResearchReports.com

This press release was orginally distributed by ReleaseWire

Lewes, DE — (ReleaseWire) — 05/04/2015 — Report forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.

India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.

This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.

According to the report, India, the young female population of the country invest a significant amount of time and money in staying updated with the latest fashion trends. As a result, vendors are facing increased interest across all the apparel categories, including garments such as lingerie, from the female consumers in India. The availability of lingerie online is considered as a boon by many consumers as it eases their purchasing process.

Further, the report states that despite the availability of various apps and other services online, choosing the correct product and measurement can be a potential concern for customers.

Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key players in Online Lingerie Market in India 2015-2019: Gokuldas Intimatewear (GI, Enamor), Jockey International (Jockey), Lovable Lingerie (Lovable), MAS Holdings (Amante) and MTC Ecom (PrettySecrets)

Other Prominent Vendors in the market are: Baci Lingerie, Calvin Klein, Chantelle, Cloe, Etam, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph, Wacoal, Wolf Lingerie and Wolford

Market driver
- Changing consumer preferences
- For a full, detailed list, view our report

Market challenge
- Difficulty in choosing right product
- For a full, detailed list, view our report

Market trend
- Increased penetration in smaller towns
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 88 pages, “Online Lingerie Market in India 2015-2019″ report covers Executive Summary, List of Abbreviations, Scope of the Report, Market Research Methodology, Introduction, India: An Overview, Online Retail in India, Market Landscape, Product Segmentation, Buying Criteria, Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of Drivers and Challenges, Market Trends, Trends and their Impact, Vendor Landscape, Key Vendor Analysis.

For further information on this report, please visit- http://www.marketresearchreports.com/technavio/online-lingerie-market-india-2015-2019

Find all E-Commerce and Online Retailing Reports at: http://www.marketresearchreports.com/e-commerce-online-retailing

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The problem with beautiful men

Now there are even more reasons to hate George Clooney. Picture: Frazer Harrison
Source: Getty Images

UNTIL now we were only aware of the charms beautiful girls had on men.

Now, a new study shows that an attractive man can also affect a man’s financial risk-taking behaviour.

The study, led by Dr Eugene Chan, from the University of Technology in Sydney, tested how the risk-taking behaviour of male and female participants was affected by the mere glimpse of same-sex models.

“In my experiments, I showed pictures of shirtless male models to my male participants, and pictures of female models in lingerie to my female participants,” he said.

Participants were then asked to complete a series of financial risk-taking tasks, for example choosing between a 50% chance of receiving $100 or simply receiving $50.

Further experiments employing similar risk-taking tasks were performed, testing the influence of other factors such as a person’s assessment of its own beauty or its financial status.

The results showed clear cut differences between male and female participants.

Yet, this had no affect on women.
Source: Supplied

Men were affected by this.
Source: News Limited

While females were mostly not disturbed by the attractive female model and went for the less risky options, males got all worked out after seeing a hot male model and choose the risky option.

“Men might not want to admit it, and they might want to appear all macho, but the presence of other guys, especially good looking ones, can have an effect on what they do with their money.”

Chan first came up with this idea when browsing through some heavily sexualised advertising on a shopping mall.

“That got me thinking about not whether such advertising works, but how such advertising might impact other outcomes of interest,” he said.

After reviewing previous research Chan noticed little was known on whether same sex beauty also affected our behaviour.

“Now, in my usual stream of research, I focus on financial decision-making and risk-taking, so I put the 2-and-2 together to see how sexualised same-sex images influence financial risk-taking,” he said.

Chris Hemsworth is responsible for my gambling habits.
Source: Supplied

Making up for our shortcomings?

According to Chan, the logic behind these odd results boils down to improving our chances of mating by making up for our shortcomings.

“When the average heterosexual man sees a good-looking guy, he likely has the perception that he’s less physically attractive,” he said.

So what happens then?

Well, we try to make up for it.

Chan thinks that our evolutionary background drives us to make up for our less attractive look in other ways, in order to increase our appeal to woman.

“Having financial resources is another major way for men, evolutionary speaking, to increase his appeal, and taking financial risks offers the quickest, if not the best, way to earn more money,” he said.

Don’t have good looks? Hit the slots.
Source: AFP

The findings have several potential implications.

For example, it may help financial advisers realise that there is a lot going on a man’s head when it comes to decide how to invest.

“My findings suggest that men’s evolutionary motives to find a partner will impact how willing they would bear financial risk. This in turn influences the type of investments they would invest in,” he said.

Whether good or bad, these findings may be both, explains chan.

“Obviously in a casino, it might be a bad thing for individuals, but it might be a good thing for casinos. But taking financial risks even in the stock market, say, also isn’t necessarily a bad thing,” he said.

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