Choosing Lingerie : Enjoy Sexy Lingerie

Forget burning their bras – the young women of today have chucked out their thongs and moved their period pants to the front of the drawer.

Data obtained by American market research company NPD Group shows that sales of thongs have decreased by seven per cent in the last year, while sales of larger pants – that’s briefs, boy shorts and high-waisted briefs — have grown by 17 percent.

“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor told the New York Times.

I’d go one step further than Bernadette and say that young women aren’t wearing big undies because they’re cool, but because they’re seriously comfortable – and they don’t care who knows it.

Western women are slowly starting to realise that their country’s gender equality laws don’t mean a thing when it comes to what you wear down below. There’s a hell of a lot of ingrained sexism left over.

It’s all so normalised – that women are supposed to wear teeny, tiny sexy knickers. Like shaving our legs, we hardly question it.

We assume this is what we want – that we couldn’t live without it – because we’ve been conditioned to.

Growing up, my peers would preach about how ‘comfy’ lacy French knickers were, and how La Senza (RIP) made the best thongs. It’s only now they’re all starting to recognise that wasn’t exactly true – they were just trying to get on board with what they were expected to like.

Deep down, every woman knows nothing can beat a pair of old, stretchy MS pants with worn-out elastic – and now, finally, they’re admitting it to themselves and each other. Granny pants are no longer taboo.

Halle-effing-lujah. It’s about time women start choosing what’s best for them and not just what their partners will think they look sexiest in. Bridget was on to something all along.

It helps that a number of ‘feminist’ lingerie companies, like the New Zealand-based Lonely Girls Project, are selling gorgeous, delicate underwear with no uncomfortable padding. It’s anti push-up bra and anti-thong, too.

In fact, the only uncomfortable thing about the Lonely Girls Project is that it encourages women to post underwear selfies onto Instagram. Lena Dunham, queen of body confidence, has already jumped on board.

There’s nothing wrong with wanting to share a lingerie photo on social media if you want to, but there’s a danger that it will backfire.

Women might end up feeling pressured into choosing the underwear that looks best – not what feels best. The whole point of granny pants is that they’re for you.

Not for your boyfriend, your girlfriends or your 250 Instagram followers, but for the benefits of your vagina and your boobs. Remember: only the best (and by that I mean comfiest) will do when it comes to your lady bits.

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Latest report on online lingerie market in India 2015-2019 that is poised to …

Latest report on online lingerie market in India 2015-2019 that is poised to grow at a CAGR of 42.32%

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WhaTech Channel: Consumer Market Research Reports

Published on Saturday, 30 May 2015 04:26

Submitted by Pawan Kumar WhaTech Agency

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Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

”Online Lingerie Market in India 2015-2019“ Order The Copy Of This Report On : About lingerie: India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments.

Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.

Analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019. Covered in this report: This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019.

To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.

Key vendors: • Gokuldas Intimatewear (GI, Enamor) • Jockey International (Jockey) • Lovable Lingerie (Lovable) • MAS Holdings (Amante) • MTC Ecom (PrettySecrets) Other prominent vendors: • Baci Lingerie • Calvin Klein • Chantelle • Cloe • Etam • Hanes Brands • La Maison Lejaby • Laceandme • Lindex • Lise Charmel Market driver: • Changing consumer preferences • For a full, detailed list, view our report Market challenge: • Difficulty in choosing right product • For a full, detailed list, view our report Market trend: • Increased penetration in smaller towns • For a full, detailed list, view our report Key questions answered in this report: • What will the market size be in 2019 and what will the growth rate be? • What are the Key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors? Table Of Content: 1 Executive Summary 2 List of Abbreviations 3 Scope of the Report 4 Market Research Methodology 5 Introduction 6 India: An Overview 7 Online Retail in India 8 Market Landscape 9 Product Segmentation 10 Buying Criteria 11 Market Growth Drivers 12 Drivers and their Impact 13 Market Challenges 14 Impact of Drivers and Challenges 15 Market Trends 16 Trends and their Impact 17 Vendor Landscape 18 Key Vendor Analysis 19 Other Prominent Vendors 20 Prominent Retailers 21 Other Reports in this Series

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Enjoy Sexy Lingerie

women are reclaiming granny pants

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