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June 24, 2015 by admin
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Toast PR unveils new summer campaign for Pepperberry clothing
June 24, 2015 by admin
Filed under Choosing Lingerie
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Female clothing brand, Pepperberry, has launched a fully integrated brand campaign for Summer 2015 with Manchester-based Toast PR briefed to handle the public relations activity.
Pepperberry, which has been established for over four years, is the sister brand of lingerie label, Bravissimo, and this represents the first ever advertising and PR campaign for Pepperberry, the high street, online and mail order clothing retailer.
The “Pepperberry Style” campaign comes from the idea that women who have previously struggled to find on-trend clothes without compromising on style or fit for their boobs, can now have both by choosing Pepperberry. The campaign shouts about the fact that this is a design-led collection as much as it is about fitting bigger boobs. It’s style – and it’s style that loves your boobs.
The PR activity is focused on editorial product on page and supporting this, wardrobe stylist and This Morning presenter Faye Sawyer is working as a brand spokeswoman.
The campaign will run from June through to August on buses and the underground in Central London, with digital sheet campaigns running in Manchester’s shopping district during the same period. Pepperberry is running advertising in You, Hello and Red magazine, including a week long digital takeover of Red’s fashion channel, Facebook advertising and competitions in women’s consumer titles, as well as across social media channels.
Leamington-based Pepperberry is also working with creative agency Makalu, media agency MEC, and Fast Web Media on the summer campaign, ‘Pepperberry Style’.
Julia Mitchell, MD at Toast PR, says:
“Now is such an exciting time at Toast PR and to be working with Pepperberry is a huge milestone for us. We are delighted to be working with such a well-known brand and the team is looking forward to driving activity forward over the coming months. Our campaign will support the summer marketing strategy, increase awareness of Pepperberry, drive footfall and reinforce its positive reputation among its key target audiences.”
Cheryl Bissell, Marketing Manager at Pepperberry said, “Pepperberry has a real niche in the marketplace and is fast becoming the go-to brand for women with bigger boobs who don’t want to compromise on style when dressing for any occasion. There’s never a more fitting time to tell consumers about our offering than in the summer months when holidays, BBQs and weddings throw up lots of shopping opportunities and wardrobe dilemmas.
“This is our first PR and advertising campaign and we believe the brand has a real opportunity to communicate to our female target audience and we have chosen Toast PR, along with a solid roster of agencies, to help us deliver this message most effectively.”
Pepperberry summer prices range from £29 to £95 for a jersey top to occasion wear dresses. The brand offers clothing in sizes 8 to18 with three different boob fits to choose from: Curvy, Really Curvy and Super Curvy a sizing approach which is unique to the UK high street.