Founder of Chippenham-based Good Energy back PM’s vow to close gender pay gap

THE founder and chief executive of Chippenham-based renewable electricity company Good Energy has backed David Cameron’s vow to close the gender pay gap.

Juliet Davenport OBE said: “I back the Prime Minister’s ambition to close the pay gap. Women do just as good a job as men, so why should they be paid less?

“The burning issue is the lack of women progressing into senior roles; only eight per cent of executives on listed UK boards are women and for those senior women there is around a 35 per cent pay gap.

“We need to see measures which encourage businesses to address the progression of women into senior roles.

“Having a balanced workforce helps to avoid ‘group think’ and bring a diverse set of views to the table.

“Any organisation that doesn’t have this in play will always be running higher risks and will need to find compensation mechanisms to ensure that it doesn’t miss things.

“To create a balanced workforce there must be flexibility for senior women, positive female role models within the company, women taking part remuneration decisions and reviews, and a serious company purpose and mission defined so that women want to come back to work.”

Good Energy employs 300 staff and its gender split is 54% female, 46% male. Half of its board are female and it says that average pay within the company is not higher for male employees.

Mr Cameron said forcing large firms to reveal the difference between the average earnings of male and female staff will “pressure” them to improve women’s wages as he launched a consultation on the measure.

The Government announced a target of getting women into at least a quarter of boardroom seats at the UK’s biggest firms has been met.

More than 10 million workers across the country will be covered by the new rules affecting outfits with more than 250 employees, which were a concession to the Liberal Democrats by the Conservatives in the final month of the coalition government.

Confirming that the new Tory administration would press ahead with the measure, Mr Cameron will say it will “cast sunlight on the discrepancies and create the pressure we need for change, driving women’s wages up”.

At present the gender pay gap stands at 19.1% – meaning a woman, on average, earns around 80p for every £1 earned by a man.

Writing in the Times ahead of a speech to business leaders, Mr Cameron said he aimed to close the gap within a generation and said the compulsory National Living Wage for over 25s unveiled in last week’s Budget would play an important part.

“This goes back to what we announced at the Budget last week. Our aim is to fundamentally rebalance our economy – to transform Britain from a high-welfare, high-tax, low-pay economy into a lower-welfare, lower-tax, higher-pay society.

“Higher pay is something we want for everyone. That is why the Chancellor announced the National Living Wage, which starts next April at £7.20 and will reach over £9 by 2020. This will primarily help women, who tend to be in lower paid jobs. It will help close thegender pay gap.

“But we need to go further, and that’s why introducing gender pay audits is so important.”

The consultation will examine exactly what, where and when firms will have to publish and when the disclosure rules – due to be on the statute book within 12 months – will come into force.

Minister for Women and Equalities Nicky Morgan said she was “delighted” that the 25% target for female board membership – set in 2011 – had been met.

“But while I am proud of the progress made, there can be no room for complacency when it comes to securing equality for women,” she said.

“That is why today, we are committing to eliminating the gender pay gap in a generation. This is not just the right thing to do, it makes good business sense: supporting women to fulfil their potential could increase the size of our economy by 35%.

“To achieve gender equality we need to continue to inspire young women and girls so that they can compete with the best in the world for the top jobs – and see that their hard work will pay off.”

Lingerie tycoon Michelle Mone, the founder of the Ultimo underwear company, said the pay disclosure requirement was “absolutely fantastic.

“Women should rightly have the same expectation of good pay and progression as men, wherever they choose to work,” she said.

“Today’s announcement will highlight those companies where the pay gap is persisting. I hope this will empower women to challenge this state of affairs and ask why.

“It is great progress that a quarter of people on FTSE 100 boards are women, and that’s without legislation or quotas. I hope that many other talented women will follow in their footsteps.”

John Allan, national chairman for the Federation of Small Businesses, said: “Our research shows growing numbers of women are choosing to start-up in business, and there are more women directors than ever before.

“To help support this trend we need to keep up the momentum and break down the remaining barriers that prevent women progressing in the workplace and the boardroom, and so we welcome, and look forward to taking part in, the Government’s gender paygap consultation.

“In the past, low wages have been one such barrier, discouraging many women from applying for roles.”

Lloyds Banking Group chief executive Antonio Horta Osorio said it looked forward to making sure “the views of British business are taken into consideration when implementing this policy”.

Labour equality spokeswoman Gloria De Piero said: “It’s good news that the Government have finally embraced pay transparency after shelving the Labour legislation for five years.

“But for pay transparency to make a real difference, we need to have an annual equal pay check which measures progress and recommends what action needs to be taken – a move the Government voted against earlier this month.”

Lib Dem former equalities minister Jo Swinson, who is married to former Chippenham MP Duncan Hames, said: “Yet again the Prime Minister fails to recognise the urgency of tackling the gender pay gap.

“It is more than 40 years since the Equal Pay Act, so saying we can afford to wait for another generation to close it is, to put it mildly, unambitious. The UK economy is currently missing out on the talents of too many women.

“In government, my Lib Dem colleagues and I fought tooth and nail with the Conservatives to get them to agree to even minimal changes to help close the gender pay gap.

“They refused to introduce these exact plans for five years, only relenting in March after huge pressure from the Liberal Democrats in government.

“For them to now try and pretend this is a new announcement and that they have championed this cause all along is an insult to people who have campaigned for equalgender pay for decades.”

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Even ladies are fond of Warner Brother characters – IndianRetailer.com

Licensing – sought of as a brilliant mode of expansion by brands, has gone major breakthrough with deals happening across a wide variety of category and lingerie being one of them. Soie, a brand by Ginza industries has inked pact with Warner Brothers for Superman and Wonder woman branded sleepwear and lingerie. In a tête-à-tête with Retailer, Amrit Sethia, COO, SOIE shares insights about the licensing deal with one of the honchos of entertainment sector and the brand SOIE

Talk to us about licensing deal between Soie and Warner Brothers.

We approached Warner Brother to get their license for innerwear and sleepwear products because we are a brand Soie into western garments and we also do sleepwear and lingerie. The Warner Brothers category was already taken in outwear section, so we opted for loungewear and innerwear. That is what we went for because we thought hiring these characters would add value to our products which has happened.

Who is the target group for this category?                                         

Target audience for this category starts from 16 till 30. We don’t limit age-bracket, but that is what we consider. The products that we have made are for ladies. The below 16 category has already been taken by some other brand. 

What is the revenue sharing model for this deal?

I don’t think I would be disclosing that. What I can tell you is that they ask for a minimum guaranty for the brand for a year or percentage in revenue, whichever is high. 

Did you face any challenges while dealing with Warner Brother?

First of all Warner Brother being a big company with huge portfolio of cartoon characters, people are definitely noticing. Everyone has seen Superman and Batman suddenly coming out in market on outer garments in last 3 years. 

What the brand wants from us a very good manufacturing facility so that they do not need to constantly check upon the quality of products that a licensee is selling off because a licensee not only sells the brand licensed products but also the brand.

They visited our manufacturing unit to see the quality norms we follow and were pretty impressed. The first hurdle was getting our process approved as per their parameters.

Secondly, none of the brands in India have ever done Warner brothers collection on innerwear. Disney, Winne the pooh etc. were there and characters like superman and Batman were there on men’s apparel but none has done it on innerwear. That was the thought with which we targeted a new set of customers along with existing set. Females are fond of wearing these Warner Brother characters on their tee, sleepwear, so why not target those people. That is when we tied up with company and launched two characters – Wonder woman and Superman.

What the brand requires from us is that when we design any product with their logo on it, we have to send it to them for approval. Warner Brother approved the design, the packaging and there we not many challenges we faced. 

Did you have liberty of choosing price points or Warner Brother had a say in that too?

Price-point is totally ours and they would not comment or interfere on pricing. We being a brand that believes in competitive pricing, we have a notion of not over-pricing the product just because it has brand name. We want to reach the masses and that is why we placed the price quite competitively. 

What are the price-points for Warner Brother collection?

The lowest is Rs 490 and highest is Rs 1,290.

What are the distribution channels you have opted for this collection?

We do online sales as well. Amazon.in has been our exclusive online partner. We don’t have these WB products anywhere else except Amazon and our own website. The presence is there in more than 800 outlets across India.

What is your take on growth in this sector?

Market has evolved a lot over past few years. Earlier this industry was very secretive or the consumers had their shops fixed in their neighborhood. Eventually as numbers of brands in market have grown, consumers have moved to new brands and they have moved in a big way. Success of Zivame tells us a lot about how e-business has helped this sector to grow.

How do you integrate Supply Chain and logistics to ensure smooth distribution?

The warehousing facility is same for all the channels.  We have one warehouse at Surat and all dispatching happens from there.  In terms of catering to MBOs, we receive orders and dispatch from there. We have separate teams handling each of these divisions of business.

Not just in SCM, we have our own production team. So, everything that Soie produces is our in-house production so that we can control quality at every level right from raw material to stitching, everything is managed in-house.

All the products have been made in cotton except one which is in spandex. All the raw material has been made by the parent company that is Ginza.

Are you in talks with some other licensor?

I don’t think we should be disclosing it. We are in talks with a player for other category. 

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