Why This Lingerie Maven Is Finally Going Public About Her Sexual Assault
April 14, 2016 by admin
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Shira Wheeler, founder of the lingerie brand Oddo, believes that getting to the heart of female health and sexuality starts in the underwear drawer.
“Your underwear is the most important garment you can put on your body in terms of your overall health,” she says. “There’s an active biological environment right there, on our bodies, that needs care and respect. The vagina is a self-cleaning, anatomical powerhouse that has to function properly in order to stay healthy.”
“That leopard-print thong you bought at the mall needs to go!” she insists, laughing.
Wheeler, 32, a successful designer and brand strategist who’s worked at some of NYC’s biggest advertising firms (and who is also the kind of doe-eyed, lion-hearted woman who greets you at her home with tea and strawberries and a cat for your lap), is passionate about getting back to basics when it comes to women’s health and sexuality. That’s why she founded Oddo, a brand of 100% cotton underwear that launched earlier this year on Kickstarter; the project is still seeking backers through Sunday, April 17. The panties she designed are manufactured in New York City, come in two styles and a range of neutral colours, cost $35 each, and feel soft as silk, courtesy of high-quality, breathable Japanese cotton.
But this is about more than just manufacturing your favorite new undies, says Wheeler. The primary goal of her company, she insists, is to “take a secretive and sometimes awkward conversation about our bodies and sex and re-frame it to reflect a proud, natural, and connected acceptance of sexuality and health.”
This is what makes Oddo no ordinary lingerie brand. For starters, its board of directors includes a sex therapist, a midwife, and a gynecologist. And each order comes with a glossy, bedside-table-friendly illustrated manual filled with tips, information, and inspiration about sex and sexual health. The first topic? Female pleasure (with a partner in mind). Never has such an intimate garment been designed so intimately.
“You can’t talk about that area without talking about sexuality. It’s traditionally been taboo and uncomfortable, but it shouldn’t be,” says Wheeler.
In order to truly explain why she feels the way she does about underwear, Wheeler says, it makes sense to talk publicly, for the first time, about what happened to her as a teen.
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How can a bra potentially save a woman from rape and slavery?
April 13, 2016 by admin
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Bras: Lingerie in short supply in many African countries.
Oxfam
Bras and underwear are seen as everyday items to women in the UK – but in other parts of the world they could be a crucial lifeline from rape and sexual subjugation.
For many African women, underwear is an infeasible expense, while the technology needed to produce bras is simply not available.
Inner Wheel, an all-female organisation promoting international charitable work, is hosting its annual conference at the SECC in Glasgow from April 11 to 13.
As part of the event, members will be promoting the donation of bras to charities that support women in impoverished areas, particularly in the continent’s western countries.
Why is underwear so significant?
A lack of underwear is a problem for many women in countries including Kenya, Zimbabwe and Senegal.
It not only poses a hygiene issue but is perceived as a symbol of vulnerability.
A spokesperson for Inner Wheel said: “Sex slavery is too common and a lack of underwear may play a part in choosing which girls are forced into this degrading position. Another problem is that it increases the likelihood of being raped.
“Owning underwear is seen as a status symbol, indicating that the girl has someone who cares for her, whether that someone is her husband, brother or father.
“The wearing of underwear lessens the girls’ vulnerability to being raped. This may be the result of the presence of a male relative or the perception that the girl is from a more privileged background.”
As a result, several organisations including Oxfam, Rape Crisis and Scots charity Smalls for All, have collected used bras to disperse across the continent.
Bras may be sent directly to regions for distribution, sent to the countries involved in charity work to be sorted, repaired and then resold or sold in UK shops with income going back to charities.
Oxfam-run organisation Frip-Ethique employs women in Senegal to sort bras, make repairs and sell them in local markets. Many of these women are rescued sex slaves themselves.
Africa and sexual violence
Rape, sexual violence and slavery is a problem for women across the continent, especially in countries affected by poverty and the complexities of apartheid.
The rate of sexual violence in South Africa, for instance, is among the highest in the world, where the threat of rape is learned at a very young age.
Lesbian women are also subjected to “corrective rape”, which is used to “cure” their homosexuality.
Rape Crisis report 27 people will be sexually assaulted in the Western Cape on a daily basis and rape convictions are unsurprisingly scant.
In 2015, the number of sexual offences in South Africa dropped just over 5% to 53,617 between 2014-2015, but researchers believe this figure reflects only a fraction of the crimes that occur.
According to Johannesburg-based whistle-blowers, one of the more worrying problems in South Africa is the way in which sexual violence is reported.
In one instance, news outlets had used a statistic calculated from rapes, indecent assaults and incest cases from 1998.
A few figures
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More than 500 small traders buy stock from Frip-Ethique and run their own businesses.
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In 2013, its turnover was £1.9m, having sold 1455 tonnes of stock with 40 people in permanent employment.
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Since launch, Scots charity Smalls for All has collected 226,858 items of underwear, distributed 152,153 and recycled 34,400 bras at last count this year.
The Inner Wheel spokesperson added: “Inner Wheel, which is one of the world’s largest all-female voluntary organisations decided that it needed to be part of the effort to correct this appalling problem.
“Members across the country are collecting used bras and ensuring that the bras either make their way to Africa to help these unfortunate women, or are sold and the money sent to the areas of greatest need.
“Our annual conference seemed to be the perfect opportunity to both advertise and celebrate this aspect of our charity work.”