Global Online Lingerie Market 2016-2020 – Increased Smartphone Penetration – Key Vendors are PVH, Maison Lejaby …

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Global
Online Lingerie Market 2016-2020″ report to their offering.

The global online lingerie market is expected to grow at a CAGR of
17.25% during the period 2016-2020.

Many established brands such as Victoria’s Secret and Calvin Klein have
marked their presence online. This online availability is more appealing
than brick-and-mortar stores because it makes the stores accessible to
consumers while also providing the opportunity to shop in privacy. An
online channel not only generates sales via the Internet but also acts
as a platform for vendors to display their latest designs.

According to the report, the e-commerce industry has benefitted
significantly from this development, and clothing and apparel are
important categories that have propelled the growth of the industry
across regions. The increasing penetration of mobile devices with
Internet access has presented vendors with an active platform to engage
with consumers on the go.

Further, the report states that despite the availability of numerous
apps and other services online, choosing a product with the correct
measurements and fit has been a constant cause of concern for consumers.
Online purchases of lingerie can be difficult as consumers cannot try on
the item before purchasing.

Key vendors:

• L Brands
• Maison Lejaby
• Lise Charmel
• PVH
• Wolf Lingerie

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by product

PART 07: Geographical segmentation

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/hstdsz/global_online

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London’s V&A museum reveals a brief history of underwear

By JILL LAWLESS
Associated Press

LONDON (AP) – Think of it as Victoria’s (and Albert’s) secret. London’s Victoria and Albert Museum has peeled back fashion’s layers to expose everything from long johns to lingerie in “Undressed,” an exhibition tracing the hidden history of underwear.

It’s a story about covering up, and also about showing off. For centuries, people have worn undergarments for practical reasons of protection, hygiene and comfort – but there has always been an element of sexuality and drama as well.

“Something we wanted to correct in the exhibition is the assumption that all historical underwear is plain,” researcher Susanna Cordner said Wednesday.

She said early underwear involved a simple cotton or linen garment next to the skin, “but then you would get little fashion flairs and little bits of exhibitionism.”

“Any period of history with underwear there’s an implied viewer – there’s someone else in the room.”

That viewer has often been presumed to be male and the wearer female. The show, which features more than 200 items made between 1750 and the present day, is dominated by women’s undergarments: corsets and crinolines, stockings and shifts, chemises and stays.

They range from cotton drawers worn by the mother of Queen Victoria (the VA museum is named for the 19th-century monarch and her husband), to a Swarovski crystal-studded bra and thong.

But there are men’s unmentionables, too, including 18th-century shirts, which were considered underwear because they were worn next to the skin -only the collars and cuffs could decently be shown. More recent items include David Beckham boxer shorts and crotch-enhancing Aussiebum briefs.

Curators of the show, which opens Saturday, have emphasized the contribution of female designers and innovators such as Roxey Ann Caplin, whose “health corset” – designed to shape the body without crushing the internal organs – won a medal at the Great Exhibition of 1851.

Waist-constricting corsets run through the exhibition, in versions that range from functional to fetishistic. There are 19th-century models with whalebone stays, a modern-day red and black rubber corset by House of Harlot, and one worn by burlesque artist Dita Von Teese with a wince-inducing 18-inch waist.

Looking at the riot of corsetry, it’s hard not to think “Hurray for the bra.” The exhibition traces the history of brassieres, from their development as “bust supporters” in the 1860s through their wide adoption in the early 20th century to the introduction of Lycra in the late 1950s.

Edwina Ehrman, the exhibition’s curator, said Lycra was “a fabulous breakthrough” – and a reminder that the evolution of underwear is a story of technology as well as creativity.

The exhibition reveals that the line between underwear and outerwear has long been blurred. Ehrman said people have been revealing their undergarments since at least the 16th century.

“Fast young women in the early 1800s would show the frills around their long underpants when they sat down,” she said. “And stockings were a great way of showing your legs. … So this trend has always been here, but we’ve carried it to extremes today.”

Many of those extremes have been seen on fashion catwalks, and the exhibition’s glass cases are full of wild and wonderful underwear-inspired designs: a sheer Liza Bruce slip dress famously worn by Kate Moss in the 1990s; a wispy lavender chiffon and lace gown by Ellie Saab; an extravagant gold-corseted Alexander McQueen gown.

Recent years have seen the line blur even further, as tracksuits, onesies and other loungewear moved from the living room onto the streets.

Ehrman said that after years of more and more exposure of the body, the next trend in underwear may involve “more covering-up.”

But French lingerie designer Fifi Chachnil – whose signature Babyloo playsuit is on display in the exhibition – thinks we will always want to show off our skivvies.

“I don’t like to make a bra that will not be seen,” she said.

“I think life is a stage, and every woman is playing a part.”

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The “Undressed” exhibition runs from April 16, 2016 to March 12, 2017.

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Follow Jill Lawless on Twitter at http://Twitter.com/JillLawless

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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