Easy Facebook Tips for B2B companies

Ingeborg van Beusekom | Aug 19, 2011 | Comments: 0

Companies have a wealth of opportunities on Facebook. By setting up a company page they can target their audience, talk to them and keep them posted on the latest developments. Of course Facebook itself greatly benefits from the fact that companies are active on their platform. So they are well aware that it is important to give companies the knowledge of the possibilities out there. 

This is why Facebook set up a special page called “Facebook for Business“. On this page they give crispy tips on how companies can position themselves, to interact with their fans and develop campaigns.

Your company on Facebook 
The first steps are to create and setup a Facebook page for your company. It is important that this page reflects your identity and image. The minimum requirement is a “welcome” tab where people are tempted into clicking the “I like” button. You need to create a place where people can seek contact with your company, obtain knowledge of your products or services and give them an opportunity to like your business.

Engagement is key
Facebook is all about engagement. It’s the perfect platform to ask questions, share content and get exclusive insights into the needs of your audience. Are you developing a new product or organizing an event? Ask your Facebook fans for input. It is important that you ask questions and let your community know that their opinion matters! Try to create a dialogue. Adding a picture and keeping your messages short (max. 290 characters) will raise the response, guaranteed! Make sure you respond to questions or suggestions of fans.

Gain insight into how fans look at your page and make regular changes to improve it. It’s about all about your fans. 

Reach your target audience 
You have set up a page and are sharing interesting content. What now? Is your goal getting more fans? Than you could consider advertising. It’s a great way to get more likes and raise awareness. Another possibility is adding a contest. Make sure you communicate a clear call to action and don’t make it too difficult. Lead them to your Facebook page and let them like your page. This is a very effective way to get more fans. But keep in mind, this will not help you sell more! 

Take a look at Facebook for business and determine whether it is of interest for your company. Make sure that you have a strategy in place before you start making a page. Set your goals, and measure what works the best.

Good luck!

Popularity: unranked [?]

Author: Ingeborg van Beusekom

*This post originally appeared on - Social Something - and has been reposted with permission.

Find out how to syndicate your content with Business 2 Community.

Filed Under: B2B Perspective

Share and Enjoy

Facebook Security Tips

Facebook has released a new security guide for parents, teens and educators called (appropriately), “Guide to Facebook Security”.

The guide comes int he form of a downloadable handbook written by former Symantec Internet safety expert Linda McCarthy, Purdue University security researcher Keith Watson and teacher/editor Denise wldon-Siviy.

The guide includes tips on protecting your Facebook account, avoiding scammers, using advanced security settings, recovering from hacked Facebook accounts and stopping impostors.

“If you’re not using one-time passwords, secure browsing, or even tracking your account activity, this guide shows you how. It even explains why account thieves and malware pushers want your account,” says Facebook’s security team.
 
“Thanks to Facebook and Creative Commons licensing, this guide is not only fact-filled – it’s also free!” the team adds.

There is a section for top tips in the guide. Those tips are as follows:

• Only Friend people you know.
• Create a good password and use it only for Facebook.
• Don’t share your password.
• Change your password on a regular basis.  
• Share your personal information only with people and companies that need it.
• Log into Facebook only ONCE each session. If it looks like Facebook is asking you to log in a second time, skip the links and
  directly type www.facebook.com into your browser address bar.
• Use a one-time password when using someone else’s computer.
• Log out of Facebook after using someone else’s computer.
• Use secure browsing whenever possible.
• Only download Apps from sites you trust.
• Keep your anti-virus software updated.
• Keep your browser and other applications up to date.
• Don’t paste script (code) in your browser address bar.
• Use browser add-ons like Web of Trust and Firefox’s NoScript to keep your account from being hijacked.
• Beware of “goofy” posts from anyone—even Friends. If it looks like something your Friend wouldn’t post, don’t click on it.
• Scammers might hack your Friends’ accounts and send links from their accounts. Beware of enticing links coming from
  your Friends.

The whole guide can be downloaded here for free.

Share and Enjoy