Saturday, October 26, 2024

Social Media Tips in Small Business Today

September 8, 2011 by  
Filed under Choosing Lingerie

Are you using social media in your business? Those two little words have taken on a greater significance then ever before in recent years. How are you using social media in your small business? You know you’re doing it. There’s a Facebook fan page, a Twitter account and a business blog. But, wait! There’s more. See what the social media has to offer you!

Getting Established

What are you doing about Google+? How do you get started? Start with your profile. Your successful use of this tool is a direct result of of the information you share on your profile and the manner in which you present it. It must catch people’s attention. Then there are a number of suggestions as to how to maximize your benefits of having this social media tool. Chris Brogan

How should I be using social media marketing? How do successful small businesses effectively use social media marketing to enhance their reputations, find customers, and increase their sales? Starting with creating a quality homepage and selecting a human face that people can tie down to your business, there are seven “need to” steps for you to pursue to make sure that your social media marketing plan is profitable and not a waste of time and money. Copyblogger

Facebook updates help users share better with others. How comfortable are you with privacy when sharing on Facebook? Changes have been made to alleviate this concern. Improvements in tagging and the ability to add one’s location to each post are also included in the changes. Additional revisions are expected in the near future. WSJ

Tools Trends

Daniel Gross’s Greplin is one smart search engine. Finally, one search engine that will organize your entire online life! Is this for real? Daniel Gross feels his Greplin does just that. Read about this amazing young man and the product he has to offer. How could this tool help your small business? Bloomberg BusinessWeek

Online marketing will account for 70% of small business marketing budgets by 2015. The future of small business marketing will definitely be in digital/online marketing. Very good futures are in store for those companies who can advise and help small businesses with online marketing solutions. Small businesses can ill- afford to miss a step as these changes in marketing strategies occur. Failure to be one step ahead could affect customer satisfaction and customer retention. Management Direct

18 reasons to use social media. If your small business is poorly managed and your product line is not top grade, use of social media will mostly not make your small business successful. What it can do is to make it possible for you to interact with your potential customers and thereby allow you the opportunity to react more quickly and efficiently to the needs of both your current and potential customers. Among the many advantages of properly using social media to build your small business are the 18 reasons listed and explained here. Small Business Trends

Social Media Marketing

Top myths about social media for business #2: “Don’t need it–we have SEO.” Can a successful search engine optimization strategy be a substitute for a strong social media presence? Some SEO proponents say yes and dismiss the need for social media as part of the marketing package. However, they quietly admit that social media does have a positive impact and, in addition, has some benefits in establishing credibility, communication, and connection. Resonance

How to promote: an event thru Twitter. When you promote an event thru Twitter, you have the possibility of attracting a far larger audience that might be interested in your event. Video shows how to promote your information, step by step way to post and promote, and tips and tricks on how to promote through Twitter. Sales Tip a Day

Social media for search. Social media and search are no longer the separate things we have believed them to be in the past. In fact, the worlds of social media and search are quickly merging. Are you using the power of both these worlds to your small business’s advantage? Nick Stamoulis

Another marketing channel? No, social media is much more. Be prepared for many business applications in the coming years for these exciting tools. Where is social media headed and where do its potential applications for your business end? The only limits are the imaginations of social media users just like you. Resonance

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Facebook Newsfeed hides friends, confuses users

September 8, 2011 by  
Filed under Choosing Lingerie


Facebook changes to the NewsFeed
(Laurent Fievet/AFP/Getty Images)
Facebook is famous for tweaking its social site in a constant attempt to personalize the content. Some changes have caused outright anger. Others go almost entirely unnoticed.

The latter is the case with a tweak Facebook made in February. Combined with a series of adjustments to the site, Facebook instituted a new way to filter the NewsFeed. Users would only see updates from people they most often interacted with. Though Facebook wouldn’t comment on what it means by interaction, it likely counts which links you click on, which statuses you like and which profiles you most often visit.

The change went largely unnoticed, until recently, when people suddenly started to realize their Newsfeeds seemed slimmed down.

A note on Facebook started being passed from one status update to another: “Facebook has changed its NewsFeed again, so that by default, you can only see updates from people with whom you’ve recently interacted….Most Importantly… Re-Post this. Otherwise, only a few of your friends will actually see your posts.”

While the status has the right news — that the feeds have changed — it has the wrong directions. It instructs folks to go to the wrong spot on Facebook to select all friends, resurfacing the usual complaints about Facebook’s complicated user instructions. The correct way to make the change: go to the bottom of the NewsFeed and hit “edit options.” Change “show posts from” to all friends.

(Update: A BlogPost reader says that this way doesn’t actually work for him. When he goes to the bottom of his NewsFeed, older posts are loaded. He offers up this solution: “On my FB homepage, to make the change, I needed to go to the top of the page, click ‘Most Recent’ and then ‘Edit Options.’”)

When I updated my newsfeed my page suddenly went from full of work colleagues, whose links I often click on, to updates from the people I use Facebook to find: those not often in my life, but whose lives I like to keep up with remotely.

It’s interesting that Facebook felt the need to institute their own filter system, despite the many options of creating lists and hiding people from NewsFeeds.

It’s a stark reminder of Eli Pariser’s Filter Bubble idea: that tech companies are trying to make decisions about what each person wants to see based on an internal logic. According to Pariser, the algorithims only bring back information that we’re comfortable with — information junk food — and leaves out the challenging differences.

Status updates from farflung friends never seemed to matter much until they disappeared.

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