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The previous week is we delved into how the right underwear used for the right occasion. The use of pantyhose, granny panties and g-string fit on specific occasions.
Like I said before, the wearing clothes on the outside won’t be complete without the appropriate ‘inside’ garments. This time we will talk about finding the right brassiere.
I find myself passionate about this particular topic because as a busty woman myself, I struggled during my teen years to find the kind of brassiere that would suit my rather full front. It was also a constant source of worry for my mother, who searched non-stop to find the right kind for me so I would stop looking slumped and clumsy.
It was always a struggle. It was either bra size too small or way too small, all in an effort to get me looking properly shaped up. At first I didn’t understand but as I grew older I realised how essential it was to looking and feeling good.
Ever seen a woman and thought, “hmm… the dress is great but there is something not right with her”? Well that would probably be as a result of the underwear being worn. If it is the upper part of the body it could be the brassiere or the corset. Why? Because they support and shape a woman’s breasts and keep them together.
Finding the right bra doesn’t have to be an ordeal if you know the basics of bra sizing. There are two parts to a bra’s size: the chest size (also called the band size) and the cup size.
It is important that every girl knows her chest size and her cup size. It goes a long way to choose the right brassiere.
If a girl wears a bra that’s the wrong chest size, the bra’s band will either feel tight and uncomfortable around her ribcage or it will be too loose and ride up her breasts.
Bras that are too small in the cup will compress the breasts and force them to bulge out the sides (think armpit boobs). And cups that are too big can wrinkle and pucker, which won’t look good under clothes.
So just to be sure you can put down your own measurements so you know what to go for when bra-shopping.
Place a tape measure under your breasts, snug against the rib cage but not pulled too tight.
Make sure the tape is flat against your back and ribs and that no breast tissue is included in the measurement. Add five inches to that number. This number represents your chest size.
Put on an unpadded bra to measure your cup size. Wrap the tape measure around your body and over the fullest part of your breasts, most likely the tip of the nipples.
Take this number and subtract it from the chest measurement. The difference in inches equals your cup size. For example, less than an inch difference is an AA cup, one inch is an A cup, two inches is a B cup, three inches is a C cup and so on.
Always try on bras before purchasing them to make sure they are comfortable and the straps don’t slip.
Also choosing and wearing a bra can be as difficult as choosing the right size.
Firstly, a bra needs to be push down and should not ride up the back at all. The breasts should also be fully covered in the bra and avoid spillage. (Nasty)
The underwire of the bra should also lie flat against the rib cage and should not prod and poke the skin
The fabric of the brassier is also important as it significant determines the outward look of the attire. The choice of fabric comes to play especially when choosing lingerie.
Keep in mind that you need a bra with a comfortable fabric. A rough fabric will show through a silk or soft material dress. Cotton will provide comfort but will not by itself offer enough shaping and support.
Nylon and polyester are supportive and can be woven into luxurious lace, lustrous satin or light microfibers that feel smooth against your skin. Look for bras with spandex added for the comfort of stretch.
A fabric blend is often your best choice for the perfect combination of skin pampering and pretty shaping.
Source : CityFmOnline
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NEW YORK, May 24, 2012 (BUSINESS WIRE) –
Adore Me, the world’s first personalized online lingerie styling
resource for women, announces an expansion into the swimwear category.
With this addition, Adore Me will expand to service clients that need
guidance when choosing the swimsuit piece that will both flatter and
accentuate the female form.
Swimwear consultations will follow the same winning format as lingerie.
Members will take part in a consultation and receive access to a private
showroom handpicked by expert stylists. The showroom is replenished
every month, ensuring there are always new and modish pieces to
purchase. Furthermore, the swimwear and lingerie are inspired by
international design, bringing the best in French, UK, US and Brazilian
fashion straight to the Adore Me showrooms.
Co-Founder CEO Morgan Hermand-Waiche created a business model
targeting the boom in women’s intimates spending, which currently
comprises approximately $11 billion in annual spending, Hosiery for $4.6
billion and Swimwear for $4.2 billion. Growth for the company is
currently at 50% per month since launching beta in November 2011.
“Lingerie and swimwear are a crisis resistant industry, meaning that it
is steady even during recessions. Adore Me recognized this and launched
during one of the largest recessions in US history and saw positive
results. With swimwear, we will further expand our presence in women’s
fashion closets,” shares Mr. Hermand-Waiche.
What makes Adore Me stand out amongst major competitors is the
combination of a personalized experience and the fact that lingerie is
sold online twice as much than other types of apparel products. Most
brick and mortar boutiques have not yet mastered the online selling
domain. Adore me recognized this and tapped the void in the market at an
affordable price-point.
About Adore Me
Adore Me is the world’s first online lingerie personalized club. Members
take a consultation for free and receive invaluable one-on-one attention
from lingerie experts who create for them a new showroom each month.
Item populating the showrooms are gorgeous pieces of lingerie is
inspired from designers around the globe, bringing the best of French,
UK, US and Brazilian styles in the AdoreMe NY headquarters. Each set is
sold for $39.95, making beautiful lingerie affordable to everyone — not
to mention free shipping and exchanges.
Adore Me is the creation of an international team of fashion experts and
serial entrepreneurs including Co-Founders Morgan Hermand-Waiche,
Fabrice Grinda and Jose Marin. Hermand-Waiche is a Harvard Business
School alumni, a bona fide internet start-up entrepreneur and CEO of
Adore Me. Grinda is founder and CEO of several successful Internet
ventures including Olx.com, an online classifieds website currently one
of the top 20 trafficked sites in the world. Marin founded and holds
position of CEO a plethora of ventures such as
www.DeRemate.com ,
the prominent consumer-to-consumer corporation of Latin America.
SOURCE: Adore Me
FACTORY PR
Michael Colgan, 212-941-7057
michael@factorypr.com
Copyright Business Wire 2012
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