Farnham clothes blogger gains fashion followers

A FARNHAM blogger who asks strangers what to wear is amassing an army of fashion followers.

Gemma Rogers was left with no-one to turn to for clothes tips after her mum died suddenly of cancer last year.

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   Blogger Gemma Rogers wears what followers vote for

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   She models potential outfits on her blog and posts pictures on Twitter

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   More than 16,000 people follow her posts every day

So the 34-year-old launched her blog What to Wear – GG Rogers Is A Girl Who Can’t Decide asking followers to vote for their favourite outfit.

Now more than 16,000 people worldwide are involved in telling Gemma how to dress each day.

Gemma, who posts pictures on Twitter and her blog of users’ options for outfits, said: “I lost my mum quite suddenly to sarcoma and me and my mum were really close.

“We were best friends and it was always my mum that I used to go shopping with and it was always her that I would turn to for what to wear.

“At the end of 2011 I didn’t have anyone to ask so I asked my Twitter followers. That’s how it started and it grew from there.

“I get nearly 1,000 hits every time I post a blog and they are worldwide – North America, Japan, UAE and people in Australia. I get people all over.”

Visitors vote and choose the clothes she should wear when she goes out to events ranging from dinner parties to weddings or drinks with friends.

Gemma continued: “It is just good fun. It’s one of those questions that every woman has asked at some point in their life. Women always say they don’t know what to wear, even though they have got a closet full of clothes.

“It’s also got that interactive feel because they vote on what I am going to be wearing. It’s completely down to them and they like that they are choosing what I am going to be wearing.

“From the comments that I get I think they actually like my style. They are engaging with what I like and how I dress.”

Her unusual blog had Dragons’ Den’s Theo Paphitis tweet his followers about it when he met Gemma at his store opening in Bath a few months ago.

“I was invited along to his store opening, one of his lingerie shops, and I did a little post on what to wear.

“I cheekily tweeted him to see if he would get involved. I was very surprised I got a tweet back saying which outfit he would vote for. That was fantastic as I wasn’t expecting a reply,” she said.

The wedding dance choreographer now hopes to link her successful site with High Street retailers.

She said: “It keeps on growing and I’m getting more followers and more hits on the site.

“Initially it was set up innocently but now it has really taken off. I can see how much potential it has so I’m hoping that retailers will get involved.”

Visit Gemma‘s blog What to Wear: GG Rogers is a Girl Who Can’t Decide www.what-towear.blogspot.co.uk/

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fashionandyou.com Launches Exclusive International Brands

fashionandyou.com, the undisputed leader in Online Private shopping club, Luxury Lifestyle space has announced an exclusive tie up with the Ittierre Group- a leader in the premium apparel industry based in Italy. With this association, FashionAndYou becomes the first Indian online company to collaborate with the prestigious firm for brands like John Galliano and GF Ferre.

Now, fashion forward shoppers can choose from a range of apparel and accessories by high end international designers at affordable prices.

Aasheesh Mediratta, Sales Director, fashionandyou.com said, “The online retail market for premium luxury brands is expanding in India. Several international brands are scouting for local partners to establish a global presence; in this case they preferred to partner with an online retailer.

At FashionAndYou, we have an increasing demand for premium fashion labels. This strategic tie up allows us to use our special online expertise to offer the best of fashion at unbelievable prices to our members”

These products from John Galliano GF Ferre come directly from the brands’ international lines with verifiable product codes on their international website. What’s more, FashionAndYou brings these international labels at prices that are pleasantly affordable! The price points start at Rs. 2,000.

These brands will add to the current list of high end labels like DG Lingerie, exclusive collection of Calvin Klein shirts etc. available on fashionandyou.com.

About fashionandyou.com:

As India’s #1 private sales website fashionandyou.com is a leader in the Indian Online Fashion, Luxury Lifestyle space. fashionandyou.com is amongst the top e-commerce companies in India. It is a members’ only private sales club, which partners with high fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. It holds 15+ new sale events per day onwww.fashionandyou.com.

fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first private online shopping club to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has been grown at a remarkable pace with 3.6 million members and growing in its 2 years of operation. It delivers to over 1200 locations pan India and employs more than 800 people spread across offices and distribution centres in Gurgaon, Mumbai, Bangalore, Hyderabad and Calcutta.

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