Men Rely on Shop Assistants to Choose Christmas Lingerie for Partner
November 8, 2012 by admin
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It’s a well-known fact that men aren’t the best when it comes to buying gifts, often leaving their partner to handle that side of Christmas, but what happens when they have to buy their partner’s gift?
Well now new research from MyCelebrityFashion.co.uk shows that men rely on shop assistants when buying lingerie for their other half.
The website found that 53 per cent of men were planning on buying their partner lingerie for Christmas, with 41 per cent saying they would buy sexy lingerie.
Just over a fifth said they would buy everyday lingerie and 14 per cent said they would be looking to buy their other half nightwear.
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Typically, 24 per cent of men were leaving their decision to the last minute and admitted they were going to decide when they got to the shop.
Almost half of those who said they would be buying their partner lingerie admitted to not knowing their partner’s sizes and over a third of them said they would be relying on the shop assistant to get it right.
A further 10 per cent of men said they would be relying on a female friend to help them by taking them along with them.
Just under a third of men feel confident that they can guess their partner’s size, meaning they risk removing all the romance from the gift should it be the wrong size.
Speaking about the results, Bobbie Malpass, Editor at MyCelebrityFashion.co.uk, said, “Buying lingerie for your partner can be tricky if you head to the shop without a clue of what her size is and even more so if this is the first time you buy her lingerie.
“Even if shop assistants are always helpful, take a peek in your partner’s drawer before starting your Christmas shopping, as it’s probably the easiest way not to get it wrong.
“You will always make a great impression by getting it right the first time and you won’t have to wait for her to try it on!”
Would you appreciate lingerie as a gift from your man or would you rather choose it yourself? Let us know your thoughts by commenting below or tweeting us @FemaleFirst_UK
Cara Mason
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New M and S shapewear range designed to give women ‘pert profile’
November 1, 2012 by admin
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London, November 1 (ANI): Marks and Spencer, which faced a huge backlash over its recent lingerie campaign using models of all shapes and sizes, is answering critics by sticking to what they do best – creating brilliant underwear.
The latest range from the store is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.
Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind.
“Our Secret Slimming Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing,” the Daily Mail quoted Paschal Little, Head of Technology at Marks and Spencer, as saying.
The knickers and slip are made with a bottom panel made using light control fabric.
An inbuilt sling lifts and shapes the buttocks to give a pert appearance while the overall look lifts and shapes without flattening the natural curve.
“Wiggle pencil skirts and bodycon dressing call out for curve-enhancing underpinnings,” Soozie Jenkinson, Head of Lingerie Design at Marks and Spencer, said.
“Whilst we may not all be blessed with a bombshell body or a divine derriere like Kylie and Beyonce, we can certainly enhance our silhouette by choosing great underwear to sculpt and shape the body to wear this seasons silhouette with confidence,” Jenkinson said.
The remaining part of the slip and knicker is made with firm control fabric which slims and smoothes the thighs and flattens the tummy.
In the tights a knitted woven sling cups the buttocks lifting and shaping them without flattening the natural curve and Secret Slimming technology is used to weave them fabric to again slim and smooth the thighs and flatten the tummy. (ANI)