Freya Announce Christmas Competition With Rare London

Freya lingerie has announced a very special Christmas competition in association with fashion company Rare London. The two brands have teamed up to offer fashion loving women the chance to win their perfect Christmas party dress – complete with great-fitting foundations – their lingerie.

Desborough, Northamptonshire (PRWEB) December 14, 2012

Freya create a wide selection of lingerie, swimwear, sports bras and loungewear, all aimed at young style-savvy women. Rare London is a boutique women’s online fashion brand, with a choice of looks influenced by catwalks and celebrities. One lucky winner of this joint competition will receive £100-worth of clothing from Rare London’s current collection and three sets of lingerie from Freya Lingerie’s Autumn Winter 2012 range.

There will also be prizes for two runners-up, with each winning a set of Freya lingerie and a dress from Rare London. The competition runs until Wednesday 19th December 2012.

The current collection from Freya lingerie includes a selection of moulded plunge bras from their Deco range, all designed to create a seamless, flattering silhouette under close-fitting party outfits. The low cut moulded cups are designed to enhance the cleavage and are available in sizes up to a GG cup. Another key fashion look highlighted by the current selection of underwear from Freya Lingerie is Vintage. Their choice of Carys, Ivy and Piper longline styles is designed to provide flexibility when choosing an outfit whilst offering a nod to the popular Vintage trend.

Ann Marie Manley, Freya’s Head of Marketing said, “Wearing gorgeous lingerie under that perfect Christmas party dress is vital and Rare London have some absolutely amazing designs which reflect the best of the catwalk. Freya has launched a number of lingerie collections that are just perfect for the festive party season, such as Lyla, Untamed and Deco Honey in purple. We hope that Freya fans enjoy our Christmas treat and choose to enter our competition!”

About Freya

Freya create lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. Based in Northamptonshire, UK, Freya is part of the Eveden Group, home to a number of lingerie and swimwear brands specialising in larger cup sizes. The Eveden Group is a subsidiary of Wacoal Lingerie. For more information about Freya please visit freya.com or email press(at)freya(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10235423.htm

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The World According To Tim Green: hiding from Big Brother

If your mobile status is your best protection against fraud, what happens when you want to opt out to buy ladies’ underwear?

This week, I’ll start with a short poem.

I like my bike.

There, done.

Two wheels are just marvellous. But tragically, for the last few days, I have been without my bike because the chain snapped.

I’ve wracked my brains as to why this might have happened and realised it could be something to do with the fact that I use my bike every day – and leave it outside to face the elements every night.

I never clean or service it either.

Maybe that’s it.

Anyhow, I have been forced to get the tube every day. This is pretty horrible as anyone who’s ever used London Underground will know.

But one good thing about the tube is the Oyster payment system – a contactless card that lets you tap in to enter a station. All based on NFC (mmm, here’s an idea – maybe NFC could be embedded in phones… someone should look into that).

So every day I top up my Oyster card using cash at a machine. And every day the machine asks me: why not top up online?

To which my internal (loud and shouty) response is always: WHY WOULD I WANT TO TOP UP ONLINE JUST SO THAT YOU, SCARY LONDON TRANSPORT ALGORITHM, CAN TRACK MY EVERY JOURNEY?

Something inside my impressively muscular frame kicks strongly against this kind of intrusion. Instinctively I just don’t want big institutions to know about me. I don’t have any supermarket loyalty cards for the same reason.

Now, I know this makes me a massive hypocrite, as I earn my living from writing about mobile payment and advertising services that rely on big data to personalise their offerings and thereby make money.

It’s a bit rich of me to swat up on this stuff and then opt out of it in my private life.

Now, I know what you’re saying: you are just a grouchy old fucker, too wary of THE MAN to surrender your details to him. But younger people have different notions of privacy.

That’s all true, of course (especially the bit about me being an old fucker). However, I do think there’s an interesting bigger question here.

Even people with a more open approach to their data will have occasions during which they want to opt out.

Imagine a future in which mobile wallets are ubiquitous, we use them all the time, and each transaction is recorded for our own records and to ensure the provider can improve the security of the account.

What happens if we want to do something discreet like buy drugs or pay for a crack whore? There may come a point at which every prostitute will have a Pay By Square account and cash will no longer be acceptable.

What about buying lingerie for the wife to wear? Or buying lingerie for yourself to wear?

We may wish to keep these transactions off the books, as it were.

How can we opt out? Will providers support an equivalent of ‘private browsing’ on Firefox or Chrome? And if they do, what will be the implications?

There are no simple answers to this. This is because, if the received wisdom is anything to go by, your mobile identity will be integral to the security systems of the future and opting out could compromise them.

The very very clever Dave Birch at Hyperion Consult has come up with the concept of the Psychic ID, for example.

It’s a big idea, but within it is the notion your mobile status is the best possible protection against financial theft because a system that knows where you are, who you are, where you’ve been and what your typical habits are can spot anomalies in real time.

So in the normal course of events, there would be minimal input needed from you to complete a transaction. Maybe a PIN. Maybe nothing at all.

But if you’re abroad or processing a larger amount than normal or making more payments than is typical, the system would spot the anomaly and require more authentication.

It could ask for bank details or even send you a text with a verification code.

I suppose the obvious answer is the quandary is to stick with cash for all your carnal-based purchases or get yourself a secret second phone.

Imagine the illicit thrill of pulling out that alternate device. You could make it really dirty by choosing something exotic and forbidden, like Symbian.

Phwoor.

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