Kim Kardashian Shows Off Her Curves in Sexy Photos
March 13, 2014 by admin
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The ‘Keeping Up with the Kardashians’ star shares two photos of her posing in black bikini, captioning one of the snaps, ‘Yep stole Kylie’s bikini…she’s not getting it back.’
Kim Kardashian flaunts major cleavage in new selfies shared on her Instagram. The reality star uploaded two photos of her wearing black bikini on Wednesday, March 12, showing off her enviable curves. “Quick swim before the Dash party!” she captioned one selfie. In another photo, she can be seen posing in different angle. “Yep stole Kylie’s bikini…she’s not getting it back,” she wrote.
The 33-year-old star then headed for a Dash opening event in Miami Beach with sisters Khloe Kardashian and Kourtney Kardashian. Kanye West‘s other half sported a silver outfit and wore black lingerie underneath. In a photo uploaded by North West’s mother, Kourtney can be seen wearing a white dress while Khloe opted for a black piece with plunging neckline. “#DashDolls,” Kim captioned the photo.
In other news, reports recently suggested that Kim and Kanye would sign a prenuptial agreement in which the rapper would provide as much as $500,000 to $1 million each year during their marriage. A source close to the couple, however, dismissed the rumored agreement. “That’s all wrong,” the source told E! News. “Whether or not Kim and Kanye have a prenup is a private matter and any speculation is just that,” another source added.
The famous couple was also said choosing their wedding date, but a source claimed that the date was actually had not been set. “I’m not telling you where or the date, but I think it’s kind of obvious that it’s in Paris,” Kim said during an appearance on “Jimmy Kimmel Live!” in late January.
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Don’t have a PhD? Sorry, you can’t model for this brand
March 13, 2014 by admin
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This week, the San Francisco-based retailer unveiled its spring collection, entirely modelled by women who have PhDs, or are working toward the degree.
It is part of a trend in fashion marketing: Companies are becoming more aware of the fact that switching up their models to promote a feel-good message is also an easy way to amplify their advertising at no extra cost.
Call it the Dove blueprint: For more than a decade, the company has staked its advertising strategy on the idea that the brand is helping to improve female self-esteem by questioning entrenched beauty ideals. Many have criticized it, but the theory also helped Dove make itself part of a larger conversation about advertising and how it affects women’s views of themselves.
Lately, the strategy seems to be picking up steam. Earlier this year, lounge wear and lingerie brand Aerie made news for its pledge not to photoshop its models – and its new practice of using models who are actually curvier to show off clothes in larger sizes.
In Betabrand’s case, the retailer is hoping that by putting forward smart, accomplished women as its models, it can also harness some free buzz.
“If we end up being the Dove of the brain, then we’ve succeeded greatly,” Betabrand.com founder Chris Lindland said in an interview Wednesday.
In the online retailer’s case, the project is an offshoot of another feature of the site that it calls Model Citizen: as a small startup founded in 2010 and now with 50 employees, Mr. Lindland said it simply has not been able to afford professional models. It has always asked customers to submit their photos to act as its clothing models. About 17,000 customer images are now on the site.
One of those citizen-models is working toward a PhD in neuroscience at Stanford, which gave them the idea to ask if there were others who hold doctorates or are working toward them, who might be interested. Roughly 60 women responded; models who fit the sample sizes (small or medium for tops and dresses, 4 to 6 for pants) were chosen, and more photos are coming as they wait for the women outside the San Francisco area to whom they mailed clothes to model.
“We now have a stuffed inbox filled with all kinds of other PhDs who want to model for us,” Mr. Lindland said. “…It feels like a great moment of goodwill right now.”
This tactic is increasingly important for all marketers, since a message has infinitely more impact coming from a friend talking about it on Facebook or Twitter, for example, than it does when simply delivered in an advertisement.
Fashion and beauty are especially ripe industries for this kind of ad hook, since female consumers especially tend to feel strongly about the ways that advertising affects their self-image. The models in these photo shoots are presented, for better or worse, as ideals: or as they are often called in the industry, “aspirational” images.
Suggesting that consumers might aspire to smarts as well as beauty is already winning the brand some new fans online.