Perfect spring dress for $13? 10 bargains under $50
May 4, 2014 by admin
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April 25, 2014 at 1:27 PM ET
At prices like these, you can afford to try all the season’s hottest dress trends — midi hemlines, clashing prints, skinny belts!
Cold shoulder
Your perfect summer party dress? Found! It’s flattering, lightweight, on-trend and sexy. And you’ll still have money left for a killer clutch. (HM chiffon dress, $39.95, hm.com)
Squeeze of lime
We’re already counting the events where we’ll wear this floaty dress: that garden party wedding, a concert in the park, Tuesday in the office… That’s a whole lotta wear for under $40. (Uniqlo chiffon dress, $39.90, uniqlo.com)
Sweet nothing
All the skin-caressing seduction of your prettiest lingerie — but in a wearable cap-sleeve silhouette you’ll reach for all summer. (HM lace dress, $29.95, hm.com)
Berry picking
Think of this number as an effortless alternative to the classic wrap dress. It still hugs your curves, just not quite as tightly. (Uniqlo cache-coeur dress, $29.90, uniqlo.com)
Safari set
We love a dress that combines work-appropriate polish with a summery vibe, and this frock delivers on all fronts. Plus, it looks amazing with practically any summer accessory, from a bright belt to studded gladiator sandals or an envelope clutch. (HM lyocell-blend dress, $49.95, hm.com)
She means business
This seamed colorblock dress reminds us of the power sheaths worn by the female stars of “Scandal, Suits” and “The Good Wife”. But we bet theirs didn’t cost under $30. (Dorothy Perkins cowl neck dress, $29, dorothyperkins.com)
Prized specimen
Worn alone with heels and a chignon, this dress is perfect for a night out. Add a crisp white blazer for an elegant office look. (Wallis shift dress, $42, wallisfashion.com)
Clash of clans
Neon orchids juxtaposed with animal print, for only $13? Yes, please! (HM jersey dress, $12.95, hm.com)
Ultimate ombre
Why fade from tone to tone when you can fade from print to print? This woven maxi transitions from classic leopard all the way to pink pansies. We also love the higher neckline and back and sexy slit. (HM maxi dress, $49.95, hm.com)
I’m with the band
Flat sandals (or better yet, bare feet) and a glass of chilled rosé are the only accessories this maxi dress needs. (Dorothy Perkins bandeau maxi dress, $49, dorothyperkins.com)
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‘Stand Up For Fit in 2014′ – Phase Two
May 3, 2014 by admin
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MUNICH, May 1, 2014 /PRNewswire/ — Triumph, ‘The Maker of Lingerie’ since 1886, is proud to announce the launch of an animated series based on its pioneering ‘Stand Up for Fit’ campaign; a brand commitment to fit over 100,000 women worldwide, and educate them on the importance of getting the correctly fitting bra.
Triumph, the brand which has been listening to women for over 127 years, discovered there were three million online searches each month to find the perfect fitting bra and set out to conduct a survey of women in order to find out more.
Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, a large proportion of these women admitted to wearing the wrong bra size knowingly. Women spend an average of just $145 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of $660 a year.
For phase two of the ‘Stand Up for Fit’ campaign, Triumph has created a unique series of animations to illustrate these insights and lingerie frustrations of women around the globe in a light-hearted and empathetic tone.
The animation series all serve a common purpose, which is to demonstrate how well Triumph understands women and empathizes with their stories and needs around lingerie. The scripts have been written in a stand-up comedy style, projecting a very new and dynamic tone of voice for the lingerie industry.
The animations guide consumers to discover the perfect Triumph lingerie solution for each problem and to encourage consumers to book a fitting appointment or go online to triumph.com/fit to find their perfect fitting lingerie.
Eszter Szijarto, Head of Brand Marketing at Triumph comments:
“At Triumph we are very serious about creating high-quality lingerie to fulfill our consumer’s needs. We wanted to give women a voice in recognition of the survey conducted and guide them to the solution to their frustrations with entertaining and witty storyboards such as ‘The Wire Surprise’ and ‘The Bra Breakdown’.”
Discover your perfect fit and be inspired by our SUFF film at www.triumph.com, #StandUpForFit
CONTACT: Triumph International
Mikaila Koenig
Mikaila.koenig@exposure.net
646.895.7017
Video – http://youtu.be/5ilaMN4KWEQ
Video – http://youtu.be/DEYKfWC1gHw
Photo – http://photos.prnewswire.com/prnh/20140501/83147
SOURCE Triumph
RELATED LINKS
http://www.triumph.com