Abbey Clancy sizzles in new lingerie shoot

06 MAY 2014

Abbey Clancy looks sensational in her latest shoot for underwear brand Ultimo.

The Strictly Come Dancing winner modelled the new mint polka dot set from the high street giant.

Posing in front of a dressing room mirror Abbey showcased her incredible physique in the design, which featured a criss-cross back.

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“The new Ultimo ranges are beautifully bright and flirty – perfect for summer,” Abbey said. “You can mix and match the two new styles, so the collection is very easy-to-wear and lots of fun.

“Mint is a gorgeous colour for summer – really fresh and breezy – and suits almost every skin tone. It also looks incredible with a tan or sun kissed skin,” she added.

Michelle Mone, founder of Ultimo, said, “Abbey looks gorgeous in the new Ultimo designs, which are perfect for injection some colour into your lingerie drawer this summer.

‘The One’ bra is an Ultimo cleavage classic and one of our bestsellers, which is why we’ve introduced the bra in a range of new colours.”  

Earlier this year, Abbey sets pulses racing with a sexy shoot for the brand. The model showcased leopard print separates and spring-coloured lingerie sets in the 60s-style shoot with her hair styled in a retro bob and feline eyeliner flicks.

She also modelled the label’s bridal collection, saying, “It’s absolutely key to get your bridal underwear right – not just for under your dress on the day, but when choosing something special for later.”

Abbey, who married Stoke football player Peter Crouch back in 2011, took over from Michael Buble’s wife Luisana Lopilato as the face – and body – of the underwear brand.

Shop the latest Ultimo SS14 collection at www.ultimo.co.uk.

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Hunter to open first global flagship

Heritage footwear label Hunter is to open its first global flagship store on Regent Street in London, this autumn, to reflect the “new vision” of the brand. Hunter has signed an agreement with the Crown Estate to take over the former Gilly Hicks store at 83 Regent Street, which closed following Abercrombie Fitch
Group’s decision in November to shut down all of its UK lingerie stores.

The heritage brand, founded in 1856 and best known for its wellington boots, will offer all of its new product categories in the new 5,300 square foot store including outerwear, knitwear and accessories, which will be making its debut for Autumn/Winter 2014.

James Seuss, CEO of Hunter, said: “As we continue to expand our business, the opening of the London flagship store will be a key milestone in the development of our brand. Choosing to establish our first retail presence on Regent Street stays true to our heritage as a British brand.

“Alongside our global e-commerce site, it allows us to create an immersive environment, in which to engage directly with our customers and communicate the spirit of the Hunter brand.”

Hunter to open flagship on Regent Street

In January the label announced that it would be launching a lifestyle brand, Hunter Original, which would become the “heart of the Hunter brand” as part of the label’s plans to offer “relevant product” such as outerwear, knitwear, and accessories all year round, as well as footwear such as the iconic ‘Original’ boot.

The new sub-brand Hunter Original made its debut during London Fashion Week in February and marked the first collection under the creative direction of Alasdhair Willis, who joined the British label in February 2013, to focus on expanding the footwear business, while building on the exciting opportunities in other categories to make it into a lifestyle brand.

The brand also has plans to add a specialist performance category to its product line-up with the introduction of Hunter Field, which will launch in late 2014.

Commenting on the news, David Shaw, head of The Crown Estate’s Regent Street Portfolio, said: “Securing the world first flagship store from an iconic British brand like Hunter is great news for all who shop and trade on Regent Street. This is the latest example of a leading brand choosing to open its first store worldwide in Regent Street, further endorsing the area’s position as the UK’s premier location for flagships stores.”

Images: Hunter Original AW14

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