Swimwear for 2014

Chad Ajamian

When it comes to swimwear or lingerie, function often prevails over fashion. A beautiful print won’t look so hot if your bikini bottoms are around your ankles after you dominate the death slide. And that crochet suit that looked so great in the changing room, will be at the centre of your whirlpool of hatred as you are left with an unholy, holey tan line. But that doesn’t mean that trends and swimwear can’t find common sand, considering your needs and your favourite summer 2014 looks, you can track down your beachwear soulmate.

Covering up is cool again. Thankfully, the one piece is back and just as chic as the bikini this season. 50s-inspired, large, polka dot prints, with a flattering sweetheart cut neckline enhances fuller figures. HM and Matalan are awash with stylish swimming costumes, featuring tiger faces and textured patterns. If you’re stuck between baring-all or wearing more, select a costume with cut-outs. Geometric cut-out shapes around the waist may mess up your tan, but are very flattering and a happy, in between choice.

Sirens Swimwear

If you’re bikini loyal, high-waisted briefs or the ‘skirtini,’ are slightly less daunting alternatives to the spaghetti strapped, triangle bikini. High-waisted briefs combine vintage cool with swimming practicality, and a skirtini is pretty, youthful, and offers more coverage. Topshop have taken girly to the next level with lazer-cut frills and lace-style holes on the hems of their bikinis, while HM are offering sports inspired pieces made of jersey, neoprene with elastic waistbands. The runways have declared florals washed up for summer 2014, and have flourished with foliage instead, showing large, leafy prints. Selecting pieces with details such as zips and scalloped edges can add a subtle touch of high-end, without shelling out too much money.

Accessorising for the beach or pool is just as important as the swimwear itself, as you will probably spend just as much time beside the water as in it. An oversized slogan t-shirt, inspired by Files A Papa, looks tomboy and elegant simultaneously. Thrown over a bikini, this will protect your shoulders from the sun and make a game of volleyball less of a worry about wobbles.

Leather may seem like an odd beachwear trend, but can be quite useful. Follow the example set by Hermes and tie a tan coloured leather belt around your swimming costume. Waist defining and also useful when if want to add a skirt to complete your outfit for lunch in a restaurant, or the stroll home. Felines are favoured this summer when it comes to sunglasses. If large cat eye lenses are too much, why not try a kitten shape. More subtle, but, with a smaller, girly flick at the corners, no less chic.

The most important aspect of choosing your swimwear is to firstly discover what you want from it. Are you an active holidayer or will you mostly be lying on the sand? Would you prefer to be diving in the waves or leisurely lapping the pool? While style is paramount, confidence should always be top of your swimwear shopping list.

Sirens Swimwear

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The Balancing Act® Airing on Lifetime® Talks Seamless Summer, Red Wine …

Pompano Beach, FL, May 17, 2014 –(PR.com)– Award-winning morning show The Balancing Act® airing on the Lifetime® Channel welcomes some of the hottest names in lingerie, innovative pet products and a delivery system for the regenerative power of antioxidants. Make sure to tune in on Tuesday, May 20th at 7:00 a.m. (ET/PT) as The Balancing Act hosts help jump start the day with animated conversations, lively demonstrations and trusted information to empower a woman’s life.

Don’t miss these featured segments taking center stage on The Balancing Act:

- Seamless Summer Solutions with Chantelle Paris
It’s time to pull out those summer styles like form-fitting clothes, strapless fashions and lighter fabrics and colors. The bras you wear under your summer fashions need to be comfortable and invisible, and today’s updated lingerie styles are here to help. Join Sandra Kaplan, bra fit expert from leading French Lingerie brand Chantelle Paris, as she shares some tips on choosing the right bras for the right fashions, and two models will show you the results. http://us.chantelle.com/en

- Benefits of Red Wine in a Capsule with NFI Consumer Products
Keeping a heart healthy is essential to a long life. Eating right, exercising, and watching your cholesterol are all good places to start. Maybe you’ve heard that drinking a glass of red wine is good for the heart. The same ingredient found in red wine is also available as a supplement. Join Clarence Smith from Resvinatrol to learn more about this red wine alternative.

“NFI is looking forward to launching a segment with The Balancing Act to discuss the importance of Reveratrol in our life’s daily routine. Supporting our cardiovascular system can sometimes be very complicated but not with our product,” said Benjamin Blessing, VP of NFI Consumer Products.

- Easy Clean-Up for Dogs with Doggone Clean Paws
Pet parents know that dogs that have been playing outside often come into the home dragging dirt and mud inside, and leaving paw marks on carpet and tile or even ruining furniture. Watch to learn how easy it is say goodbye to dirty dog paws at home or on the road with the innovative DogGone Clean Paws System that works with the natural contour of a dog’s paws. doggonecleanpaws.com/

About The Balancing Act® on Lifetime® Television
Now in its 6th year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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