Ann Summers CEO Jacqueline Gold: From the bedroom to the boardroom
November 22, 2014 by admin
Filed under Choosing Lingerie
Comments Off
The CEO of an international lingerie and sex toy empire with revenues of £140m, Ann Summers’ Jacqueline Gold has come a long way from the days of having to pitch her ideas to the “raincoat brigade” as a “naïve, shy, 21 year old”.
Allegedly Britain’s 16th richest woman, Gold joined Ann Summers initially as an intern but quickly found her feet launching her party innovation in 1981, a franchise model which offered women across the country the opportunity to host their own “underwear and sex toy parties”. Having met with hostility when the idea was first introduced; a board member at the time stated “it wouldn’t work because women aren’t even interested in sex”, fast forward 33 years and Gold’s idea, combined with over 140 UK stores, has put 300,000 women in work and contributed over £1.2bn to the economy.
The brand, which combines Ann Summers and Knickerbox, continues to evolve: its website is now one of its fastest growing arms, it has a presence in the US, Australia and Russia, and it continues to add new partnerships to bolster its offering. Gold tells me that they’re just about to announce major new partnerships which will follow on from the company’s recent partnerships with ShopDirect and Superdrug.
The franchise business has also followed the same route; growing by 20% annually, along with its parties which now “attract more women each year than the number of Manchester United fans who go to visit Old Trafford each season”.
Despite her phenomenal success, Gold remains modest about her achievements; “it’s been a fantastic journey”, and is now fiercely passionate about helping to empower other women to realise their potential:
“Women have an enormous amount to contribute which is why it’s frustrating that so many talented women are choosing not to [start a business].
“We need to own it. I want to remove the glass ceiling – more women are leaving their jobs because of the glass ceiling. I have a five year old daughter and I want her to be able to negotiate salary, I want there to be gender equality.”
Having scaled to become the “largest retailer of mind blowing orgasms”, we met up with Gold at the Virgin StartUp Ignition event for Global Entrepreneurship Week to find out her key tips to starting and growing a business, and why female entrepreneurship is so important to her…
Learn from your mistakes
“Know your expertise, don’t go into something completely new. I don’t regret starting Bite [Gold previously launched women's magazine Bite but had to close it after 12 months, losing £1m investment], trying new ventures can be a great experience but know what you’re good at.
“When we start new projects, we’re so passionate about it that you end up spending more and more time focusing on it and often you need to take a step back.
“I think Bite failed mainly because retailers were confused about where to place it – because it was from Ann Summers many thought it was something that should go on to the top shelf, which it wasn’t and many women can’t even reach the top shelf, whereas others thought it was an IT/tech magazine as it was called Bite!”
Get to grip with the business basics
“It’s very easy to make the numbers work and factor in what you want to see but you need to be honest with yourself.
“You also need to get a good mentor – they’re invaluable.”
Utilise social media
“I find it strange that there aren’t more CEO’s on Twitter engaging with their customers. You really have to embrace social media to work towards growing your brand. If you don’t use it then do so at your peril! You really will be miss-selling your business. ”
Know your customers
“At the start of the recession I invested heavily in research. I felt everyone was doing sexy and sexy wasn’t really sexy anymore. On the back of the research, we listened and we acted. Are you asking and are you acting?”
Follow the five leadership “rules”
“To be a successful leader you need to have:
- Passion
- Courage
- Tenacity
- Authenticity
- Empowerment
“It can be uncomfortable to challenge the status quo but you need to be uncomfortable at times if you’re going to fulfil your potential.
“I’ve shown tenacity in my career; tell me I can’t do something I will prove you wrong, take me to court; I’ve been to court a fair few times, and I will win. You need to have passion for what you believe in.”
Get a good team around you
“Having the right people on board is critical to your business, I only employ people that I trust and like spending time with. Ultimately you spend more time with the people you work with than your family members.”
Realise the power of networking
“I regret that I didn’t network more in the early days. I didn’t really know about networking back then but I would have networked like mad if I could go back in time! Making connections is so important, I think a lot of women are nervous about networking, which is natural, but it’s so valuable.”
Get your business noticed via the #WoW Twitter campaign
“I started WoW (Women on Wednesday) because I believe we should be encouraging women. Each Wednesday we select the top three business stories that have been tweeted to us and then at the end of each year we pick the top three overall. The businesses are then invited to a mentoring lunch at the Ivy and are then invited to our headquarters where they can meet our executive team and gain advice and mentoring.
“I look for businesses that are interesting, have strong brand values, a well designed website, and that know what their customers want.
“There’s too many mixed messages out there that to be successful in business you either need to be a man or you need to be aggressive, this needs to be changed.”
Finally, a message to women in business: Believe in yourself
“I’m a strong advocate for women in business. You need to believe you can be whatever you want to be regardless of your background. There’s a great story about Michelle and Barack Obama that I love:
“The Obama’s often visit local businesses in their area to show their support. One day they went to eat at a local pizza restaurant, the owner comes over and says hello, I think his name was Pedro. Pedro goes away and Michelle is acting awkward and embarrassed, Barack asks her ‘what’s the matter’, she replies ‘I can’t believe it, I used to go out with him at high school!’
“Barack pauses and says ‘well just think, if you hadn’t of met me you would have been the co-owner of a very nice pizza restaurant with Pedro’, Michelle replies ‘no, if I hadn’t of met you Pedro would have been the president of the United States!”
Share and Enjoy
The most hated christmas gift revealed as underwear – you have been warned!
November 22, 2014 by admin
Filed under Choosing Lingerie
Comments Off
It’s that time of year again, most of the nation have been thinking about it for the past few weeks if not months: Christmas shopping time. The go to option for many people is the good old gift of underwear, whether it’s socks from your grandma or sexy lingerie for your other half. But it turns out that the majority of people don’t want to receive underwear for Christmas, in fact a huge 42% of men would rather receive some sort of gadget, and 39% of women would prefer to get a gift voucher and choose their own gift.
As part of their research into what Brits are buying and hoping to receive this year for Christmas, an online adventure day website, www.intotheblue.co.uk, asked 500 men and 500 women: “What gift would you prefer to receive for Christmas?” They were given various popular gift options to choose from, and the results came in as follows.
For men, topping the list, unsurprisingly, were electronics and gadgets, with 42% hoping to receive something like an iPhone, new computer or game. Following that, 24% of men would like to get vouchers from friends and family; 12% would be happy with food and alcohol; and, another surprise, only 9% actually wanted DIY and home improvement related gifts, and 7% aftershave or toiletries. Underwear trailed along behind with a measly 6% saying this was their gift of choice.
Picture: Source
Unfortunately, the stats came up even worse for women, and underwear or lingerie came bottom of their lists with only 3% choosing it as a gift. In fact, 40% of women would prefer to make their own decisions with a gift voucher; 18% wanted to see some jewellery wrapped up under the tree; 17% were hoping to get perfume; 12% would like to get their house up to scratch with home interior related pieces; and only 9% chose food and alcohol.
Picture: Source
Jim Maitland from Into The Blue stepped up to comment on the findings of the survey, saying:
“It looks like when it comes to gift giving, underwear for both sexes probably wouldn’t be the most appreciated. Men would prefer to be bought gadgets whilst women would prefer to have gift vouchers. Luckily that means no running around trying to buy the correct sized underwear for your loved one.”
He added:
“We have found that many people appreciate gifts that have taken some thought and consideration, especially something the recipient may not have considered themselves. It can be so easy to get it wrong, especially when buying underwear for a loved one, that it’s probably easier to opt for something else.”
Picture: Source
Some Twitter users got in touch with Into the Blue to tell them the worst gifts they’d ever received, and while some were a just off…
“I got what looked like a Santa decoration made for a toilet roll in eighth grade from a school friend. It was odd.” (@CittieBlogs)
Others were very stereotypically ‘Christmassy’…
“Coal!” (@KUWCoco)
Some had other halves that got a little confused…
“I asked for a specific pair of knee high boots from my ex gave him product reference/size etc. I got a microwave.” (@LilliesandLove)
“My ex bought me AND HIS EX (his son’s mother) the same Lush gift gross perfume!” (@TeaCupCocktails)
There were the downright offensive…
“An epilator from my stepdad’s parents because “your mum said you have a bit of trouble with your top lip.” I was mortified!” (@BeckyBedbug)
And the dangerous…
“A lovely almond scented shower/moisturiser etc. gift set…I’m allergic to almond oil based cosmetics.” (@DanceFlowLift)
And the overwhelming response, as we’ve already concluded, was that no one wants underwear for Christmas!
“Underwear (wrong size), “celebrity” perfume and a knitted loo roll cover, all from one relative. Straight to the charity shop!” (@BennoLikes)
More…
- Male burglar caught admiring himself in victim’s knickers
- Man sick of Christmas shopping with girlfriend kills himself in shopping mall
- Scandalous “Peeping Tom” upskirt photos are legal in the US
Image courtesy of Kit.