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Facebook acquires digital book software start-up

August 3, 2011 by  
Filed under Lingerie Events

Facebook has acquired Push Pop Press, a start-up that has developed software for creating highly interactive digital books,
for an undisclosed amount.

The social networking company said Tuesday that it isn’t planning to get into the digital book business, but some of the ideas
and technology behind Push Pop Press will be integrated with Facebook. It did not provide details.

“We’re thrilled to confirm that we’ve acquired Push Pop Press, a startup whose groundbreaking software changes the way people
publish and consume digital content,” Facebook said in an e-mailed statement.

Co-founded by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press teamed with Melcher Media, a producer
of books and digital media, and media company Rodale to offer in April a digital app of “Our Choice”, a book by former U.S.
vice president Al Gore, on the iPad, iPhone and iPod touch.

The ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their
stories, Matas and Tsinteris said on the website of Push Pop Press. “With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push
Pop Press,” the founders said.

There are no plans to continue publishing new titles or building out Push Pop Press’ publishing platform that was in private
beta. Gore’s Our Choice will however remain available for purchase, and future profits from the book will be donated to The Climate Reality Project chaired by Gore, Push Pop Press said.

“We can’t wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration
behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook,” Facebook said.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John’s e-mail address is john_ribeiro@idg.com

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Google+ Reaches 25 Million Visitors Faster Than Any Other Social Network

August 3, 2011 by  
Filed under Lingerie Events


Enlarge image

Google+ Draws 25 Million Visitors in a Month

David Paul Morris/Bloomberg

Google+, started in late June, is the company’s latest effort to compete in social networking with Facebook, which has more than 750 million users.

Google+, started in late June, is the company’s latest effort to compete in social networking with Facebook, which has more than 750 million users. Photographer: David Paul Morris/Bloomberg

Aug. 2 (Bloomberg) — Lou Kerner, an analyst at Wedbush Securities Inc., talks about the outlook for Twitter Inc. and Google Inc.’s new social-networking service, Google+.
Twitter, the biggest microblogging service has raised $400 million in funding from DST Global, the investment fund led by Russian billionaire Yuri Milner, said a person with knowledge of the transaction. Kerner speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Google Inc. (GOOG)’s new social-networking
service drew about 25 million visitors in less than a month,
outpacing Facebook Inc. and MySpace in their early days,
according to market researcher ComScore Inc. (SCOR)

The Google+ service had 6.44 million visitors in the U.S.,
its biggest market, through July 24, said Andrew Lipsman,
ComScore’s vice president for industry analysis, on a call
hosted by Lou Kerner, an analyst at Wedbush Securities Inc. That
was followed by India, with 3.62 million, ComScore said. The
figures don’t include mobile usage.

Google+, started in late June, is the company’s latest
effort to compete in social networking with Facebook, which has
more than 750 million users. Google+, which lets people connect
with and manage groups of friends, added about 5 million
visitors in less than a week to reach about 25 million,
according to ComScore.

Engagement on the site is also increasing, Lipsman said.
The average number of days per week that U.S. visitors used the
service rose 39 percent in the seven days ending July 17. For
the week that ended July 24, usage rose 11 percent.

Google, based in Mountain View, California, fell $14.37 to
$592.40 at 4 p.m. New York time on the Nasdaq Stock Market. The
shares are little changed this year.

To contact the reporters on this story:
Brian Womack in San Francisco at
bwomack1@bloomberg.net;

To contact the editor responsible for this story:
Tom Giles at tgiles5@bloomberg.net

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