Measuring Your Facebook Presence

Ramon Ray the Smallbiztechnology.com Team

• Humanizing Your Social Media Efforts
• Measuring Your Facebook Presence
• Tech Thursday (August 18) – J.D. Power Study; LiveChat Facebook Connect; Sharefile Mobile; ZyXEL Security Line; Plustek Book Scanning
• Video Emails: A Cost-Effective Marketing Alternative for Small Biz
• QR Codes: It’s Code for Enhancing Business

These days, Facebook is considered the most popular social networking website that provides businesses to promote their products/service to millions of its users with no investment. Measuring your Facebook presence is not easy, especially if you happen to be a small business owner. After all, fan numbers and likes don’t give you the whole picture. Here are all the things you should be looking at if you want to get an accurate measurement of your Facebook presence:

Comments

The number of comments for a particular post can tell you the number of people connecting and sharing your thoughts. It allows you to know what post is being liked/ disliked by your fans and friends. However, while measuring comments, don’t forget to analyze the sentiment of those comments. In other words, many comments and ‘thumps up’ from the people beyond your business reach don’t contribute to the income of your business. If you are getting plenty of comments on your status updates, people are interested in listening to you but it does not mean that your Facebook presence has gone big. The general rule of thumb is, more comments in lesser time, and it means you are on a right track.

How Many “Facebook Likes” You Have?

Another significant metric to measure your Facebook presence is to calculate the numbers of Facebook likes – that thumbs up which provides positive feedback about a person, place or thing. The whole concept of this metric is quite straightforward. The more likes you get, the bigger your reach. In some cases, this metric can be unfair, but there is no denying the fact that it offers small business owners a good measure of their interactivity with the medium. If you are posting updates on a daily basis and getting a high number of likes, you are going to have a lot more brand awareness in comparison to those who posts on a fortnightly or monthly basis while getting a high number of likes.

Get the Right ‘Likes’: This measuring tool arrives at a score by analyzing the geographic distribution of ‘Facebook Likes’ that an SMB receives. This information is then correlated with other factors such as the US population and other relevant data.

How Roost Could enhance Your Small Business?

A new Facebook tool called the Roost Local Scorecard offers small businesses (SMBs) and independent contractors a way to track their impact on the local level. Small business owners could now analyze how well, or not so well, they’re doing with their target consumers, and at the same time they can plan their strategy to strengthen their business and relationship with their clients. This tool is generated in mere seconds, giving SMBs an index score between 1 and 100 and the index score measures SMB performance among local clientele. This score also informs you about improvements in SMB performance over time.

Duration of visits to your page

The number of minutes visitors spend on your Facebook page defines interest/disinterest of the visitor on your content. Google Analytics can be installed on a Facebook Page to collect this data.

Facebook Insights

When it comes to monitoring trends for your Facebook page, Facebook Insights can turn out to be quite useful. The Facebook Insights are categorized into two kinds of information, namely, one regarding users and another about interactions.
User Insights offers you details regarding complete page Likes, page views and user demographics. These details can help small business owners to get an idea of target audience. It is of utmost importance that you are aware of the fact that your Facebook Page is reaching people, and certain kinds of people, to get a clear picture of whether your investment is worth it or not. It can also help you in improving your marketing strategy and promotional activities.

Talking about Interactions Insights, it will offer you details about story feedback alongside daily page activity. To get the best out of your business, you need to act in a manner that can give your business a boost.

More than 40 percent of small business owners have pages on Facebook that they can use to reach out to their target audience and get honest opinion in the process. The best part about all this is that you can do it automatically. With so many applications available that can measure the discussions and conversations that focus on your organization, your plus points, negative points and the keywords that are most searched in World Wide Web.

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Facebook Issues Security Guide for Teens, Parents, Teachers

Facebook has published a free, 20-page guide aimed at teens, their parents and teachers that explains best practices for protecting their safety and privacy on the site.

Titled “A Guide to Facebook Security,” the pamphlet is available on the site and was co-written by security experts Linda McCarthy and Keith Watson, and editor and teacher Denise Weldon-Siviy.

McCarthy has more than 20 years of experience in IT security and worked as Senior Director of Internet safety at Symantec, while Watson is an IT researcher at Purdue University.

The guide goes into topics like securing access to Facebook accounts through proper password selection and use; avoiding falling prey to phishing and other scams; taking advantage of the site’s advanced security features, like HTTPS encryption, one-time passwords and log-in notifications; recognizing impostors; and recovering a hacked account.

“This guide is all about empowering you to Own Your Space — to understand what Facebook is doing to make the site safe and secure and to take the actions that are needed in this new digital world to protect yourself and your account,” the authors wrote.

Privacy and security have been a concern for years for users of social networking sites, which are particularly attractive to scammers because of the amount of personal information that people post on their profiles.

As the world’s most popular social networking site, the issue is a critical one for Facebook, whose continued success depends in part on providing a safe experience for users, especially minors, who sometimes are victimized by predators they meet online.

Experts stress that people need to become fully acquainted with the privacy-protection features offered by the social media sites they use, as well as be informed and savvy about security practices and tips.

Otherwise, they may end up exposing their posts, photos, videos and other content to more people than they intend to, or become a victim of a scam in which their social networking account becomes compromised, leading potentially to ID theft and financial fraud.

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