The Plus Factor
September 5, 2011 by admin
Filed under Lingerie Events
It’s possible the competition of Google+ will eventually force Facebook to be condemned to the social mogul graveyard along with LiveJournal, MySpace and AOL.
Considering it’s already had 20 million visitors within three weeks of its launch, the site is now rated as the fastest growing social network ever, according to a comScore study.
Another study submitted by the tracking firm revealed some demographic differences between those searching Google+, the newest social service, and those looking for Facebook. As of July, the percentage of those searching Facebook were largely over the age of 35 (only 24 percent were under age 35) compared to 34.2 percent of Google+ searchers under 35.
The study also stated that Google+ users were found to be of a more affluent demographic.
Why is all this significant? Well, if we “are what we search,” it might follow that those searching for Facebook or Google+ are thinking about joining or are already in the networks. If Google+ follows the the course of the technology adoption lifecycle, which identifies trend-seeking Innovators and Early Adopters on average as young, more educated and prosperous, it may not be long before we see the Early Majority following suit and Facebook becoming a secondary networking site.
As it stands, Facebook is the most visited website in the world on Google’s top 1000 list for 2011. But then again, so was MySpace five years ago, and now it’s not even in the top 50.
Why You Pickin’ On Facebook?
It’s not that I don’t like Facebook. It’s my favorite site because all of my friends are on it. It’s just that Facebook used to be an exclusive club, entered only by Harvard students, and then soon after, all college students. You had to have a university e-mail address or you were out.
But then organizations had free reign, followed by advertisers and high school kids. Then one is suddenly inundated with friend requests from aunts and uncles and then your own parents, leaving the Facebook college generation scratching its head wondering, how did our club include the whole world?
And so it’s a no-brainer to me that Google+ users are largely young. It is likely they are recent college grads—once of the AOL Instant Messenger generation—looking for a new home.
Google+ has created buzz because it honed in on exclusivity to join, just as Facebook originally did. Invites are the only way in, and it seems mystery is compelling millions.
Beyond exclusivity, there’s a factor of safety. Many college students I’ve talked to during Facebook’s initial launch actually pointed out that they felt safe because one had to have a university address before being able to join. And if you’re with a university, you’re trackable. As proven in the accusations against Facebook in the light of the riots in London, people can just make up identities for their profiles, making Facebook actually faceless. One can get caught up in the social part of networking and forget who has access to potentially sensitive information.
I think people will end up joining Google+ simply because it’s a reorganization for networking. In the same way I think of my cell phone as my real phone and my house phone as a decoy for people I don’t really know, users who have both Facebook and Google+ will use one as a lure for those who wish to “keep in touch.”
Either way, we’ll know soon.
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‘Facebook phone’ for Vodafone users
September 5, 2011 by admin
Filed under Lingerie Events
Vodafone is partnering social networking site Facebook to launch a ‘Facebook’ phone. This would give users one-click access to the site.
The partnership, according to sources close to the development, is expected to bring affordable pre-paid and post-paid data plans to allow users to surf, upload pictures, update status messages and chat with their Facebook friends.
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While the details of the phone are not known, the sources say the device is likely to be similar to the one Vodafone unveiled last month, the Vodafone 555 Blue, which sports a dedicated Facebook button and comes with a proprietary operating system. Vodafone 555 Blue users are directly logged in to their Facebook accounts, as soon as they turn the device on. They can also sign up on the social network if they don’t have an account already.
Vodafone’s Facebook branded phone is essentially a feature phone that comes with a 2.4-inch screen, a QWERTY keypad. The phone lacks 3G Wi-Fi connectivity and instead, works on 2.5 G and Edge networks. According to Facebook sources, this deal is the latest mobile partnership in India for Facebook, which has repeatedly denied reports that it is keen on launching a dedicated ‘Facebook phone’, saying it favoured a strategy of deep integration with many handsets.
Gartner principal research analyst Vishal Tripathi says, “Vodafone needs to price this feature phone aggressively, at about Rs 4,000-Rs 5,000, as vendors like Micromax have already launched Android smartphones at Rs 8,000. The data plans for such a device should be between Rs 250 and Rs 300, giving users the freedom to buy a daily pre-paid plan for Rs 10 or so.” He says most handset vendors have social networking phones in their portfolios, and the only way Vodafone can sweeten the deal for customers is by giving them a cheaper handset, with a closely integrated Facebook experience that is vastly better from what other feature phones deliver today.
Early this year, Facebook had announced similar tie-ups with device manufacturers INQ and HTC. Android devices from INQ—Cloud Touch and Cloud Q—featured Facebook integrations with a single sign-on and easy one-touch access to popular Facebook features. The home screen featured the user’s news feed, including friends’ updates, pictures, videos and links, and quick links to chat, messages, places and notifications. HTC’s ChaCha and Salsa phones, too, sport a dedicated Facebook button that gives a one-touch access to the social network’s functions. Facebook chat, messages and friends are closely integrated within these devices. When users make a phone call, the screen displays the friends’ status updates and photos, and even their birthdays.
With 33 million Indian users, Facebook maintains a strong lead over other social networking sites such as Google’s Orkut, the latest entrant, Google+, and micro-blogging site Twitter. According to Informate data, about 66 per cent of mobile handset users in India access Facebook on their mobile phones, and about 20 per cent of mobile subscribers use Facebook apps on their smartphones.
Handsets like the Vodafone’s 555 Blue complement Facebook’s efforts to increase its base in emerging markets like India. In May 2010, the social network had launched 0.facebook.com, a vanilla mobile site with zero data charges, together with Reliance and Videocon.
Though Apple is yet to launch integrated Facebook apps on its devices, it has reportedly struck a deal with Twitter, which is expected to be a flagship feature of its upcoming iOS 5 software upgrade.
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