Penney teams up with Elle Macpherson for lingerie – Post
April 11, 2014 by admin
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Penney teams up with Elle Macpherson for lingerie
This undated photo provided by J.C. Penney shows the company’s ad for its new xclusive lingerie collection in the U.S. with a partnership with Elle Macpherson, who along with Christy Turlington, Cindy Crawford and others became part of a new generation of supermodels in the 1980s. The collection will be in 300 of Penney’s 1,100 stores starting April 11, 2014. (AP Photo/ J.C. Penney)
Posted: Friday, April 4, 2014 5:55 am
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Updated: 9:00 am, Fri Apr 4, 2014.
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NEW YORK (AP) — J.C. Penney is hoping that some supermodel magic will win over shoppers in the lingerie department.
The beleaguered department store chain is launching an exclusive lingerie collection in the U.S. with a partnership with Elle Macpherson, who along with Christy Turlington, Cindy Crawford and others formed a new generation of supermodels in the 1980s.
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Friday, April 4, 2014 5:55 am.
Updated: 9:00 am.
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Q&A: Elle Macpherson on Her New Lingerie Line, Turning 50, & More
April 11, 2014 by admin
Filed under Lingerie Events
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WelleCo is my new health-and-wellness company. My first product is the elixir that will be for sale in Bergdorf’s in May. It’s a completely organic super-greens powder that has been very carefully chosen, harvested, and gently extracted from Chinese herbs, super greens, vitamins, and minerals in a powder that is taken as a shot with water, or coconut water, and can be sipped all day. I take it once a day, or, if I need energy, again in afternoon. For me, I feel nourished on cellular level, and my sugar cravings are diminished. We’ll be selling it in the beauty department, even though it’s a food supplement.