Women’s Weekend Show in Oshawa this weekend
June 9, 2014 by admin
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DurhamRegion.com
DURHAM — This weekend, women in Durham can try out burlesque dancing, shop ‘till they drop and even have their fortune told — all at the first-ever Women’s Weekend Show in Oshawa.
The inspiration for the event, hosted by Metroland Media Group Ltd., is “mind, body and spirit.”
Visitors can check out demonstrations, fashion shows and shop from dozens of vendors featuring everything from jewelry and lingerie to essential oils and clothing.
The lineup of guest speakers includes the Hormone Divas discussing hormone health; Michelle Lockwood, a Passion Parties independent consultant who will host a Q and A about reigniting passion in your love life; and financial advisor Vanessa Benedict talking about financial independence for women.
Take or wear your favourite red or white bra to take part in a collaborative art piece by Jamie McCartney. A Canadian flag mosaic poster will be created to raise funds for the Heather Griffith Breast Assessment Centre at Lakeridge Health Oshawa.
There are also lots of prizes up for grabs at the show including a large-screen TV, $500 getaway to Bonnie View Inn Resort and gift baskets from the Bay and the Oshawa Centre.
The two-day Women’s Weekend Show runs from 2 to 8 p.m. on Friday, June 6 and from 10 a.m. to 6 p.m. on Saturday, June 7 at the Quality Hotel and Conference Centre, 1011 Bloor St. E. in Oshawa.
Admission is $10 and the first 500 attendees take home a swag bag stuffed with gifts.
Visit www.womensweekendshow.com for more information.
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Labor Goes Into ‘The Talk’s Million Dollar Baby Shower
June 8, 2014 by admin
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Gathering a million dollars worth of baby products to give away isn’t easy. But the effort helps drive one of the highest-rated episodes of The Talk on CBS.
The Talk’s Annual Million Dollar Baby Shower airs Friday, and cribs, high chairs, diaper bags, sound and video monitors and even $150 worth of lingerie are among the gifts received by both the 300 expectant mothers who were in the audience and by viewers watching at home.
“We’ve done the baby shower show since we launched season one, and it’s just a way of doing something special for the expectant moms who watch our show,” says Angelica McDaniel, senior VP, Daytime for CBS Entertainment.
CBS packs the audience with women in their third trimester. Each woman carries off about $4,000 to $5,000 worth of baby products.
“Every year we wonder if this is going to be the year we get a live birth” in the studio, McDaniel says.
This year, one woman went into labor the night before the show was taped and sent an email to the show’s audience department. The email said “I’m in labor. I’m not coming today. The first thought through my mind is I’m so excited my baby’s coming. Then I thought, oh my God, I’m so scared my baby’s coming. Then I thought, oh no, I’m missing The Talk Baby Shower,” according to McDaniel.
The Talk has been doing its Baby Shower show since it launched four years ago. Viewership has increased each year, from 1.97 million in 2011 to 2.33 million in 2013. Demographic ratings among women 18 to 49 slipped by a tenth of a point least year to a 0.7 with a 4 share.
Because the Baby Shower has become an annual event, gathering the million dollars worth of merchandise is a year-round effort.
“It’s not like it’s two weeks and we see what we can get together,” McDaniel said. “We have a great department. They’re making the contacts, they’re putting the feelers out and getting brands excited.” The group includes two members of the shows products team, plus a producer, and a member of the audience department.
While the products come as part of trade-out deals and some come from advertisers, the show aims to give away products that are either the hottest or the highest rated in their categories.
“Every year, they put together a whole conference room baby shower and we all see all the things they have suggested. So you’ll see multiple baby blankets, multiple body care products,” McDaniel said. “We all go through the showroom and then vote.” The items with the most votes in each category get on TV.
“It’s such great exposure for the brands because not only do they get the on-air exposure the show, but they get their ideal consumer, who is going out there in daycares, in baby groups and talking to her friends about ‘this is the greatest stroller, you have to have this,’ or ‘this high-rated car seat is the hottest thing. You have to have one of these too.’ So it’s a great investment for the brands. It gives them big returns as well,” McDaniel said.
Each item given away to the studio audience is also awarded to a viewer via TheTalk.com. “That increases their exposure as well,” McDaniel adds.