Wednesday, November 20, 2024

Corsets to Wonderbras: museum takes on lingerie

June 10, 2014 by  
Filed under Lingerie Events

Comments Off

NEW YORK (AP) — From a 1770 corset to a 2014 bra-and-panty set in lacy stretch silk, the Museum at the Fashion Institute of Technology has put the focus on lingerie and ladies foundation garments in a new exhibition.

In about 70 pieces, “Exposed: A History of Lingerie” touches on the mechanics, marketing and cultural touchstones — hello Wonderbra! — that not only shape and adorn but also helped define culture around the globe.

The exhibition, which spans the 1760s to present day, opened June 3 and runs through Nov. 15. A companion book will be released by Yale University Press this summer.

___

THE CORSET’S RISE AND FALL

The corset’s profile was first upped in the late Renaissance and remained popular in many forms through the early 20th century.

“It was a pretty essential element of fashionable dress for about 400 years,” said assistant curator Colleen Hill, who organized the exhibit.

The corset, which originated within aristocratic court culture and gradually spread throughout society, was all about a slender waist, she said. By the mid-18th century, the desired silhouette was an inverted cone, lifting the breasts with the help of stays crafted out of silk, whalebone or wood.

Decorative center busks were carved, painted and adorned with text or years. They were key in thrusting a woman’s posture upright to make the most of the shape the corset was intended to achieve, Hill said.

By the early 19th century, the corset still included a center busk but lacked all-around stays for a more softly structured fit that still encased the body and kept a woman’s posture erect.

“It was important for women to have this correct posture,” Hill said. “It was essential for fitting into your clothes, for decorum and for modesty.”

At the dawn of the 20th century, some corset makers continued to promote their wares as “healthy style,” but the designs remained “extremely restricting,” she said. Certain designs made a woman appear rigidly straight in front while resulting in a severely arched back.

By 1920, the corset had essentially become a girdle.

___

THE PEIGNOIR AND LOUNGEWEAR

One late 19th-century article discovered by Hill said American women wore loungewear with a corset underneath while doing morning household chores or preparing for their day.

The corset under a peignoir “is something French women did not do,” she said. “I thought that was very interesting because some of these garments were meant to essentially be a reprieve from these really constricting foundation garments like the corset.”

By the early 20th century, Hill said, loungewear served more functions. The tea gown developed from the peignoir or dressing gown and was worn during 5 o’clock tea.

“It was something that a woman could wear within her home but you would greet your guests at home for tea in this garment, so you still wanted something really fashionable, as luxurious as you could afford, but it was something that could be worn without a corset. We don’t see tea gowns today.”

___

SEDUCTION AND EROTICISM

The British company Agent Provocateur, founded in 1994 by Joseph Corre, the son of Vivienne Westwood, and his now ex-wife, Serena Rees, represents a turning point in lingerie’s modern history, Hill said. They opened their first boutique in 1996.

“They were selling lingerie that was highly eroticized, things that were high end and beautifully made, so they’re classy yet they’re taking a cue from things like the old Frederick’s of Hollywood catalogs that are just really overtly erotic,” she said.

The evocative nature combined with high-end craftsmanship offered by Agent Provocateur led to a greater acceptance of eroticized undergarments and lingerie, Hill said. The company now operates boutiques around the world.

___

THE WONDERBRA

Pre-Wonderbra, women looking for some help in the bust department relied on “gay deceivers,” an early 20th-century euphemism for falsies that could be placed inside bras, Hill said.

“Even some corsets from the 19th century have these kind of falsies built into them, so the idea of augmenting your natural breast size in some way is very old and probably impossible to trace all the way back,” she said.

Enter the Wonderbra, with its plunge, padding and pushup via underwire. According to some reports, the name was first trademarked in the U.S. in 1955 but came out of Canada in 1939 as developed by Moses Nadler, founder of a corset company. It wasn’t until the early 1990s that the Wonderbra really took off, Hill said.

Sales were driven by a 1994 ad campaign that featured smiling model Eva Herzigova looking down at her breasts in a Wonderbra with the tagline: “Hello Boys.” The popularity of the ad, including billboards, sent sales skyrocketing. At one point demand exceeded supplies, Hill said.

“There’s an urban legend that when people saw these billboards on the street they would literally cause traffic accidents,” she said.

___

Follow Leanne Italie on Twitter at http://twitter.com/litalie

___

Online:

http://www.fitnyc.edu/336.asp

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Kate Middleton’s “Bottomgate” Shows Why Women Still Need Slips

June 9, 2014 by  
Filed under Lingerie Events

Comments Off

The controversy that has erupted from publication of photos of Kate Middleton’s visible rear end, thanks to a helicopter rotor blowing her dress up at an inconvenient time, has raised a number of questions. The first being whether or not it was appropriate or ethical for outlets to publish the pics in the first place. The second being: What happened to slips?

For those of you scratching your heads, slips are the undergarments that used to protect women from VPL (visible panty line) before words like thong entered the lexicon. But as Middleton’s wardrobe malfunction reminds us, the benefits of slips extend beyond simply covering VPL; they provide extra coverage, period.

In the days before dress linings were common, silk slips would provide extra comfort and coverage underneath dresses or skirts providing a just-in-case additional layer should you find yourself above a subway grate at the wrong time, a la Marilyn Monroe, or simply wishing to place a barrier between your skin and an itchy wool dress. So why did the garments, which are still sold and worn by some (including yours truly, thanks to the influence of my old-fashioned mom) fall out of fashion with the masses?

“It’s so generational. We never use them. Never, never,” said celebrity stylist Phillip Bloch in a phone interview. Known for dressing celebrities such as Halle Berry and Brooke Shields, Bloch said he doesn’t know of a single working celebrity stylist who uses slips as undergarments for clients. “We never, ever use them under a dress. It’s usually a little thong and a bra, a convertible bra.” He added, “If we use slips it’s as a dress and we hardly do that anymore.”

Bloch recalled that at one point vintage-inspired full-length slips had a modern moment, appearing on red carpets as a standalone dress, without any additional coverage. But those days are long gone: “We’ve kind of gotten away from the romantic look that was so popular. That whole vibe is kind of missing. We’ve lost a lot of the vintage-y romantic feel of days gone by.”

Asked about the disappearance of slips from fashion, former Harper’s Bazaar Editor Kate Betts replied via email: “One word: Spanx.” Spanx may be the most groundbreaking undergarment invention since Howard Hughes helped introduce underwire bras to the masses by securing a specially made one for his legendarily endowed starlet Jane Russell for the film The Outlaw. As proof of the scope of Spanx’s market, its runaway success turned its inventor, Sara Blakely, into the youngest self-made female billionaire in history. 

While slips can hide VPL and your backside on a windy day, Spanx can help hide a lot more, like cellulite or a protruding tummy. As such they have become the go-to under-dress garment for many.

The death of the slip seems to parallel the world domination of Spanx. Ellen, who runs Risque, a vintage-inspired lingerie boutique in Pasadena (and who didn’t give her last name), said she noticed about seven years ago that slips became nearly impossible to find. “I don’t sell a lot of slips,” she said. She explained that younger customers “like something a little tighter, but older women don’t mind looser because their dresses are looser.” But those older women (and old-fashioned younger women) who do prefer slips may soon be out of luck. “If you look around there aren’t that many companies still making slips. I carry one line that’s like a silk slip,” she said. “Companies like Warner’s and Bali still make the traditional, straight A-line slip. Younger gals don’t really like those.”

“We used to have all kinds of bias-cut slips,” said Randy Shrier of Trashy Lingerie, the world-famous lingerie shop in Los Angeles that is a favorite of celebrities. “As soon as stretch fabrics became more in fashion, that’s when slips kind of went out.” The shop’s merchandise has been featured in hundreds of films, including the slip worn by Kim Basinger in the sexual thriller 9 1/2 Weeks. “I just had a woman in here, an older woman. She said she went to five different stores and couldn’t find a slip, so we made her one,” said Shrier. “We don’t really stock slips in the store. We make them here and there but it’s sort of gone like the Dodo bird. More women now are wearing Spanx.”

Bloch said the use of slips represents “a more classic old-fashioned woman that knows the dress, and then she goes out and buys her undergarments separately for her dress knowing she’s going to wear that dress on that occasion on that day, ‘Now let me go get the proper undergarments.’ It’s about that time of breeding when you did everything kind of slowly and you had more time. We live in a much faster generation now.”

But Shrier noted that undergarment trends tend to “ebb and flow.” Girdles were once all the rage until they weren’t. For a time, women went braless. And now Spanx and pushup bras have returned us to the days when the proportions of girdles are back in style.

So the slip may live to see another day down the road, especially because while Spanx may provide more coverage than a traditional slip, they don’t provide more comfort. That’s the tradeoff. For some women the tradeoff may be worth it. But if you have to travel all the time in dresses, wearing a tight undergarment may not be ideal. Consider how First Lady Michelle Obama vetoed pantyhose and made bare legs OK for the rest of us. 

It’s perfectly understandable if Middleton doesn’t want to subject herself to endless international travel and engagements wearing Spanx all the time, especially since she doesn’t look like she needs any. But as “Bottomgate” proves, she could benefit from an extra something under her dress, and an old-fashioned slip just might be the perfect fit. Asked about Middleton’s photo controversy, Bloch compared it to some of the unflattering photos that have captured his clients’ wardrobe malfunctions. “We’ve obviously had our share of crotch shots getting out of cars etc.,” he said. “But the girls I work with are not future queens.”

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS