Liquidus Launches Socialink, Showcasing Car Dealers’ Video Inventory to …

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New Liquidus Socialink for Facebook Delivers Customized, Real-time Video of Vehicle Inventory to Generate Leads, Build Shopper Engagement over the World’s Largest Social Network

CHICAGO, July 26, 2011 /PRNewswire/ — Multimedia and video marketing technology pioneer Liquidus today announced the launch of its new Socialink Facebook application that enables car dealers to deliver engaging, customized video of every vehicle in inventory to a massive audience of potential buyers over Facebook.

Leveraging the tremendous reach of Facebook of more than 750 million active users, Socialink provides an interactive, multimedia marketing opportunity for car dealerships looking to tap into a larger audience through social media. Backed by Liquidus’ turnkey video production technology platform, dealers can use Socialink to provide a more personalized shopping experience for every vehicle on their lot, enhancing Facebook buyer engagement.

“Everyone knows that Facebook is the social media powerhouse, delivering a massive audience of consumers that no other media can touch,” said Todd Holmes, president and CEO/founder of Liquidus. “Socialink lets car dealers tap into this market by extending the vehicle video browsing experience that has helped make dealership websites so popular in recent years. Not only does Socialink echo this experience, it also capitalizes on the social media phenomenon by enabling users to share their vehicle ‘Likes’ with friends.”

In addition to delivering an interactive video experience for each vehicle, including custom voiceover narration and graphic overlays, Socialink also provides complete vehicle details, CARFAX reporting, lead generation tools, dealership maps and links to related vehicles. A “Contact Dealer” form reduces friction, making it easy for consumers to connect immediately to the dealership to setup a test drive. To search for a car, users can filter dealer inventory by make and then sort by price, year or mileage to find the ride that best suits their needs.

Dealerships benefit from building stronger consumer engagement and comprehensive reporting tools that measure consumer interaction. It is the only Facebook application of its kind to utilize real-time video technology, ensuring content is always up-to-date.

“The Socialink Facebook Application is DealerActive’s go-to application for displaying the dealership’s inventory on Facebook,” said Liz Coudriet, director of production at DealerActive, a Socialink reseller that currently has 2 dealerships using the application – Keith Hawthorne Ford of Charlotte and Belmont, N.C.

“Socialink combines real-time inventory marketing with the social component to deliver a one-of-a-kind user experience for dealerships looking to get on board with the social trend,” Holmes said.

An updated version of the product will become available later this summer with iOS support for viewing on iPads and iPhones that will include a “polling” application that will leverage the social nature of Facebook to allow interactive voting from friends to gather feedback on possible vehicle purchases.

Socialink is sold to automotive dealers through Liquidus resellers such as Dealer Active, with complementary technologies Videolink and Bannerlink available through Digital Motorworks, Inc. and Comcast Spotlight, respectively. For more information about Socialink, visit http://apps.facebook.com/liquidus-socialink/ or call 312-337-9888.

About Liquidus:

Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer’s attention. Visit www.liquidus.net.

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Spoonflower wins Facebook contest

BY LAURA OLENIACZ

loleniacz@heraldsun.com; 419-6636

DURHAM — Durham-based Spoonflower Inc. has won a contest that will take five businesses to the Facebook headquarters in Palo Alto, Calif., to learn social network marketing strategies.

The five companies were winners in the “Facebook Big Break for Small Business” contest run by American Express OPEN, a small-business credit card issuer, and the social networking website Facebook.

Along with the trip to Facebook, the winners were also promised $20,000 to help them develop a social media marketing strategy.

“Personally, my partner, Gart Davis, and I are both really looking forward to the visit to Facebook next week,” said Stephen Fraser, co-founder of Spoonflower, a custom fabric business that allows customers to design and print their own fabric patterns using digital printing techniques.

Since Spoonflower launched in 2008, the company has increased both its revenue and work force, Fraser said. In January, Spoonflower had 12 full-time workers, and now has 23, he said.

Through its digital printing methods, Fraser said, Spoonflower serves a lot of customers with niche fabric interests.

The company has printed fabrics ranging from traditional floral designs to 35 different designs with the greyhound dog breed on it, he said.

“Social media has become a central tool for businesses to reach new customers,” Fraser said in an email about the contest. “Today, mastering the use of Facebook for marketing is as important as mastering Google was eight years ago, and that’s especially true for companies like Spoonflower that serve niche markets.”

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