Facebook opens new platform for businesses

As Google+ is readying itself for business users who are seeing it as a marketing tool for corporate communication and sharing, Facebook too has introduced a new site to appeal business users.

According to the sources, the site, Facebook for Business, carefully assists users to make best use of Facebook’s marketing tools that comprise Ads, Social Plug-ins, Pages, Deals and Sponsored Stories.

The new site is the latest endeavor by Facebook to invite advertisers. It wants to encourage small businesses to promote their products through the new site.  

Google+ has asked for some time to make itself more apt for the enterprise segment. Recently, it blocked the profiles of business groups saying that it is coming up with more secured network. And, Facebook has decided to take full advantage of this opportunity.

Many business groups are eying social media to build long-term relationships with customers.

Though Facebook is sought after by marketers, many have found the process of buying ads on the network complex, which has spawned a network of third-party agencies that specialize in placing ads on the network.

ITVoir NewsDesk

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Toyota Donates 100 Cars on Facebook

Toyota’s mid-gear in a summer-long goodwill marketing effort, giving a car to a nonprofit everyday for 100 consecutive days. Running through Aug. 16, the “100 Cars For Good” initiative is centralized on Toyota’s Facebook page, where viewers vote on which of five charities gets that day’s donated vehicle. People do not have to “like” the brand before tallying a vote.

“We wanted to engage and get people to participate with social media,” Toyota spokesperson Tracy Underwood told ClickZ News. “So from there, we said, ‘We need help [from consumers] because we are used to solely interacting with these nonprofit groups.’ This campaign is where we want a lot more participation.”

Today, for example, viewers can vote on the following nonprofits: mental illness organizations Wellspring (Louisville, KY) and Triple R Behavioral Health (Phoenix); seniors healthcare provider Keiro Services (Los Angeles); children’s issues org AnyBaby Can (Austin, TX); and the hospital St. Mary’s Medical Center (Evansville, IN).

Facebook ads and display ads around the Internet have appeared to push the campaign. Toyota also worked directly with the Palo Alto, CA-based social site, providing the causes with pro bono Facebook credits to be used for advertising their organizations.

“Some of them had no experience in social media,” Underwood said. “Now, they are getting ['likes'] themselves. It’s been a nice byproduct to the overall effort.”

Toyota is the latest brand to take a cue from Pepsi’s Refresh Everything campaign. For the last two years, Pepsi has focused on goodwill-social marketing – over mass advertising – while donating funds to local nonprofits across the U.S.

However, according to Beverage Digest, the soda brand in recent months has fallen to third behind Coke and Diet Coke in store sales after spending decades in the No. 2 slot. The Purchase, NY-based Pepsi has since made changes to its marketing leadership, though there have been no ramifications yet on the Refresh Everything or social media fronts.

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