Social Media Advertising Pays Off for Simplified Solutions’ Online Marketing …

Simplified Solutions, a Chicago Online Marketing Agency, demonstrates the power of social media advertising with micro targeting on Facebook, Linked-in and Youtube.

Chicago, IL (PRWEB) July 27, 2011

Simplified Solutions, an online marketing agency in Chicago, is finding great success using social media advertising campaign to drive awareness and web traffic for its diverse mix of clients. The web agency uses social media advertising to target audiences by key interests and demographics on sites like Facebook, YouTube, Linked-in, and Yelp.

Mike Wolfe, star of the hit cable TV show “American Pickers,” has created a line of branded merchandise available at his Antique Archaeology online store.

Simplified Solutions created Facebook ad campaigns during keys shopping periods, targeting fans of the show. Two thousand hits, at an average of 32 cents per click, led to a 300% increase in sales

To promote advanced degree programs for The John Marshall Law School, Simplified Solutions developed a comprehensive online marketing plan featuring Linked-In and Facebook Display Advertising campaigns that micro-target working professionals and attorneys. The program also includes a Google Adwords campaign, dynamic banners on CareerBuilder.com and presence on relevant professional association websites.

Honor Roll Online is a premier professional career services company providing its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

Simplified Solutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or area of study ads promoted HRO’s unique value proposition and generated over 200,000 branded impressions, 15,000 site visits, and added more than 2,000 new enrollees!

Race Your Face Off, a viral marketing site for a national oil company, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email.

Simplified Solutions developed a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.

Muscle Milk, the protein-enhanced performance beverage, needed some social media support for local promotions with the Chicago Cubs and local high school football teams.

Simplified Solutions used Facebook advertising to drive awareness and participation in the on-going sweepstakes, plus increase the local “friend” base in Facebook. The social ads generated 2MM impressions, 2,000 sweepstakes sign–ups and 1,000 new “likes” in two weeks.

Andres Tapia, Chief Diversity Officer Emerging Workforce Solutions Leader at Hewitt Associates, is one of the leading authorities on global diversity issues in the workplace and beyond and the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity.

Facebook advertising that targeted academics and HR professionals was used to promote books sales and speaking events.

For more information about Simplified Solutions’ social media marketing programs, contact Bill Kamper at 312-846-7669 or info(at)simplifiedsolutions(dot)biz

About Simplified Solutions

Simplified Solutions is a Chicago online marketing agency providing strategic Social Media Management, Search Engine Marketing, Online Planning, Email Marketing and Web Video production. Clients include The John Marshall Law School. American Picker’s Mike Wolfe, Young Rembrandts, Central Asia Institute, Bridgeview Banks, Power Equipment Direct, Meritus, CalSport, Smart Resources Staffing and Affiliated Resource Group.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebSocial_Media/Online_marketing/prweb8673812.htm

Sino Clean Energy moved 10.75% higher after Benzinga Pro reported the Chairman share purchase. Try Benzinga Pro for free now and don’t miss out on profits like these!

• 
• 
• 
• 
• 
• 
• 
• 
• 

Share and Enjoy

Five Ways to Lose Your Facebook Fans

Facebook is arguably the most favoured resource for companies choosing to delve into online marketing. However, while setting up your campaign is easy, making a success of it is less so. This is the reason why many businesses choose to employ the help of an online marketing company, or even a specialist social media agency. However, if you’re going to run your Facebook campaign in house, here are five reasons why fans might hit the ‘unlike’ button, and how to prevent yourself making the same mistakes.

Talking About The Company Too Much

The first thing to remember when executing a social media marketing campaign is that Facebook is about communicating. No one wants to read endless messages about what a great day the company has had or how fantastic a particular product is. They want information that is relevant to them and an opportunity to speak to the company on a personal and equal basis.

Although it’s fine to write the odd post about a new product or upcoming sale, if that’s all you do, your fan base will quickly fade away, or never form in the first place.

If you’re unsure of the right things to talk about, the services of a specialist social media agency, or even an online marketing company with a department dedicated to social media, may help.

Focusing On Getting Fans, But Forgetting To Focus on Keeping Them

There are a number of easy ways to get people to hit that ‘like’ button. You can run a competition, offer a discount code, or even create a game. However, once the competition ends, the code is used or the game gets boring, your virtual fan base needs a reason to keep on ‘liking’ you.

This means convincing people that the presence of your company is worth a place on their news-feed. Make sure to post information that they will value and enjoy reading and if you’ve run a competition, never end it quietly.

Offer those who didn’t win a consolation prize (such as a discount code). However, even a friendly message to thank them for entering can help. Whatever you do, make sure to add in a little note saying something such as ‘make sure to keep ‘liking’ us so you don’t miss out on any future competitions.’

Posting Too Often

This isn’t a mistake made exclusively by Facebook business users – it’s often a reason people lose their ‘friends’.

No one wants a new-feed that is flooded with messages from the same person or company. If they notice it, they will quickly be ‘unliking’ you.

Neglecting Your Campaign

While you can easily update your business page too often, you can just as easily fall foul of not updating it enough. Although social media may make up only a small part of a company’s daily tasks, in order to make a success of it, time must be taken out for it each day.

If your company is struggling to keep on top of the campaign, it may be worthwhile hiring the services of an online marketing company or specialist social media agency, to do the work for you.

Author: James Harper on behalf of Boom Online Marketing. Boom are a specialist online marketing company and social media agency.

Popularity: 1% [?]

Share and Enjoy